Digital Commerce Customer Strategy

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam Unilever Full time

**Function**: Customer Development

**Reports to**: BU CS&P Lead

**Assignment Type**: Local Contract

**Location**: Homebase, Ho Chi Minh City

**The role**

Digital Commerce CSP Senior Manager is responsible for leading & delivering commercial plan through developing and deploying Category Growth Strategies on Digital Commerce from BU Category to Country.

**Main Accountabilities**

**Be accountable for dCom Category P&L delivery through expanded KPI and deeper category expertise**:

- Ensures highest standards of dCom Trade Category Plans via portfolio and channel strategic planning and deployment to deliver category & brand objectives,
- Ensure full integration of Channel Trade Category Plans with Brand Marketing Plans and Customer Business Planning,
- Lead and co-ordinate development of customer & shopper insights through dedicated research and insight activation,
- Co-build Channel and Customer Thought Leadership,
- Define channel/customer targets and TTI budget,
- Develop channel audit & performance tracking,
- Lead Design for Channel (D4C) solutions for the total category,
- Lead Fuel for Growth opportunities for category with NRM,
- Manage ROI on Customer Marketing activities,
- Ensure dedicated Channel Marketing budgets by customers are agreed and signed off,

**Work hand-in-hand with in-country CBD and BU CS&P to create Cat Growth plans, set targets and support execution**
- Approve logistic for channel promotions,
- Sell out forecast for activity plan,
- Monitor in store communication & activation (brand/category initiatives),
- In-store extra visibility/highlight display,
- Build & join sell-in meetings to customers for overall category/brand initiatives,
- Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers,
- Build the customer differentiation strategy in close co-operation with the Customer Managers,

**Own team development of Digital Commerce capabilities and expertise topics** (e.g.,NRM, CatMan, Shopper Marketing)

**Coach and develop team members.**

**Requirements**:

- 8-10+ years of relevant working experience in customer-facing, analytical or brand-building jobs
- Cross-lane diverse experience in Digital Commerce such as Customer Management/Trade Marketing Management/Brand Management
- Customer facing experience combined with brand building experience is ideal
- Proven people management capabilities

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