Digital Executive Media Planning
1 week ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Role Overview
We are looking for a data-driven Digital Executive to lead the planning, execution, and optimization of digital media campaigns with a strong focus on e-commerce performance. This role is pivotal in driving GMV, enhancing brand visibility, and maximizing ROI across platforms such as TikTok, Shopee, Lazada.
Key Responsibilities
1. Digital Media Planning & Execution
- Develop and execute full-funnel media plans (awareness to conversion) aligned with brand and e-commerce objectives.
- Collaborate with digital agencies to plan, launch, and optimize paid media campaigns across TikTok Ads & Ecommerce.
- Identify and map out consumer touchpoints across digital platforms, ensuring each channel plays a clear role in the customer journey.
- Drive traffic and conversion to e-commerce platforms through performance-driven media strategies.
2. Digital Strategy & Platform Management
- Lead the development of digital strategies to enhance brand engagement and visibility across social and commerce platforms.
- Stay updated on platform trends (e.g., TikTok Shop, Shopee Live, affiliate marketing) and propose innovative campaign ideas.
- Collaborate with content and brand teams to ensure creative assets are optimized for each platform and audience.
3. Performance Analysis & Reporting
- Monitor, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) including content, media, website, app, search
- Consolidate and evaluate digital investments across brands, providing actionable insights and recommendations.
- Review digital reports monthly and quarterly to give recommendations to brand teams and ecommerce activities.
**Chức vụ**: Nhân Viên/Chuyên Viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
13th payment
Training for all employees
Awards for best employees
**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề
**Yêu cầu công việc**:
- 1-2 years of experience in digital marketing, media planning, or e-commerce performance.
- Strong understanding of digital platforms and digital analytics tools.
- Excellent communication, project management, and cross-functional collaboration skills.
- Analytical mindset with the ability to interpret data and translate it into strategic actions.
- Proficient in Microsoft Excel.
- Fluent in English for professional communication and reporting.
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Digital Marketing,Marketing,Truyền Thông/PR/Quảng Cáo
Trung cấp - Nghề
Không yêu cầu
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