Traffic & Communication Executive - Marketing, Shopee

6 days ago

Thành phố Hồ Chí Minh, Vietnam Shopee Full time

Department Marketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh City

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us. ** Program Communication**:

- Plan and execute program comms for key content initiatives (e.g., Shopee Debut, Category Push ) to drive awareness and participation.
- Collaborate with related stakeholders to ensure consistent branding and messaging across surfaces.-
- **Traffic Growth & Visibility**:

- Manage and optimize Live&Video entry points to maximize user reach.
- Allocate & oversee in-app and out-app traffic levers (social media, onsite visibility, in-content visibility), evaluate their impact, and propose optimization plans.-
- **Performance Tracking & Insight**:

- Track traffic performance metrics (A1, Eff A1, CTR ) and generate insights for improvement
- Partner with Product and BI to propose new feature enhancements & conduct A/B testing on entry point design to maximize Live&Video traffic.-
- **Requirements**:

- Bachelor degree in Marketing, Business Management or relevant industries
- Passionate about E-commerce, Content business (Livestream & Video) & program communications.
- Strong data analysis and project management skills
- Good communications in both English and Vietnamese
- Motivated to deliver high quality of work with can-do attitude
- Experience working with cross-functional stakeholders
- Background experience in E-commerce / Content-related or Communication Planning is highly referred

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