Traffic & Communication Executive - Marketing,

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Shopee Full time ₫1,500,000 - ₫4,500,000 per year

Job Description
Program Communication:

  • Plan and execute program comms for key content initiatives (e.g., Shopee Debut, Category Push…) to drive awareness and participation.
  • Collaborate with related stakeholders to ensure consistent branding and messaging across surfaces.

Traffic Growth & Visibility

  • Manage and optimize Live&Video entry points to maximize user reach.
  • Allocate & oversee in-app and out-app traffic levers (social media, onsite visibility, in-content visibility), evaluate their impact, and propose optimization plans.

Performance Tracking & Insight

  • Track traffic performance metrics (A1, Eff A1, CTR…) and generate insights for improvement
  • Partner with Product and BI to propose new feature enhancements & conduct A/B testing on entry point design to maximize Live&Video traffic.

Requirements

  • Bachelor degree in Marketing, Business Management or relevant industries
  • Passionate about E-commerce, Content business (Livestream & Video) & program communications.
  • Strong data analysis and project management skills
  • Good communications in both English and Vietnamese
  • Motivated to deliver high quality of work with can-do attitude
  • Experience working with cross-functional stakeholders
  • Background experience in E-commerce / Content-related or Communication Planning is highly referred


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