Product Marketing Specialist

1 week ago


Thành phố Hồ Chí Minh, Vietnam Zalo Full time

Hồ Chí Minh Full-time As a Product Marketing Specialist at a Zalo Game, you are responsible for the performance and success of Marketing campaigns across various platforms by leveraging user insights accurately **What you will do**: - Plan, execute, and optimize digital marketing campaigns across platforms such as Zalo, Facebook, Google, TikTok, and Apple Search Ads. - Monitor, analyze, and report on campaign performance using analytics tools and internal tracking systems. - Collaborate with internal teams (Product, Platform) and external partners to ensure smooth execution of marketing activities. - Stay updated on the latest marketing trends, tools, and best practices to continuously refine strategies. - Monitoring and analyzing user behavior, measuring LTV, CAC, Retention, ARPU, ECPI, ECPM, offering data-driven growth strategy. - Periodic reports for management and relevant departments. - Manage operational and effective marketing teams. **What you will need**: - At least 2 years of real experience in UA, Performance Marketing, with a priority in the Game industry (H5, Miniapp, Mobile App) - Understand the main indicators: ROAS, LTV, CPI, CTR, CR, ECPM, ARPU,... - Proficient at least 2 large advertising channels: Facebook Ads, Google UAC, TikTok, or DSPS. - Experienced in using tracking tools is a great advantage - Passion for and understanding of the Zalo Platform is a strong plus. **Thinking and skills**: - Strong data thinking, read and analyze data to optimize Performance. - Marketing + Innovative thinking: Know how to hit the psychology of the player and know how to "tell stories" through each ad. - The spirit of learning, continuous innovation - not afraid to try wrong, try fast, learn quickly. - Good communication, good coordination with Developer and Product Team. - Strong ownership, accountability, and a results-driven mindset. - Ability to work independently and efficiently.



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