Marketing Supervisor

1 day ago

Việt Nam, Vietnam Jollibee Việt Nam Full time

**Responsibilities**:
The position is responsible for developing and implementing marketing strategies within Jollibee stores to enhance customer engagement and experiences with key products. This role involves **creating and managing promotional programs, developing POSM advertising tools**, and collaborating with partners to provide complementary products such as gifts. Additionally, the role requires ensuring consistency in the execution of in-store activities, managing the marketing budget, and tracking financial performance to achieve revenue and profitability targets.

**1. On-premise marketing strategy development and management**
- Market research customer preferences, behaviors, and trends related to dine-in/take-home/Kid and Teen parties.
- Analyze competitor’s marketing strategies for differentiation and innovation.
- Collect detailed information about customer feedback related to Jollibee products to prepare for developing strategies, plans or adjustments to improve customer experience, food taste (cooperate with RnD, Product development, QM...).

**2. Build up On-premise channel-specific infrastructure**
- Develop and Upgrade Technology Platforms for In-Store Sales
- Plan for optimize operational efficiency (includes payment solutions: e-wallets, cashless payment ).
- Set up sales tools (buttons, systems) for operational transactions.
- Generate ideas and refine the integration of technology solutions for On-premise channels

**3. Develop and create On-premise channel sales-building programs**
- Developing party Packages
- Research and Analysis expectations for Kids channels (JKP, JKC) and JTP.
- Plan and design attractive promotional programs (discounts, combos, gifts) specifically for On-premise.
- Create diverse party packages with menu options, gifts, and entertainment activities.
- Lead promotional campaigns for Kid/Teen channels through social media, the website, and in-store.
- Increasing Revenue for 2nd TC

**4. Map out channel communications grid/calendar for the On-premise channels, ensuring strategic alignment and coordination among all relevant departments**
- Develop a communication schedule and manage On-premise according to a unified plan.
- Coordinate closely with relevant departments (Brand MKT, Trade MKT, RSQM, OPS, BT) to ensure consistent implementation (CRM, loyalty programs....).
- Serve as the single point of contact (SPOC) to ensure alignment between brand and trade teams.

**Requirements**:

- From **5 years of hands-on in marketing-related roles within F&B, Retail, QSR**. At least 2-3 years of working experience in the same role (strong planning)
- **Fluent English** (Both writing and communication)
- Good understanding in Marketing both online & offline
- Project management and strong agency leadership

**Jollibee Vietnam**

152 Dien Bien Phu street, Ward 25, Binh Thanh Dist.

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