Regional Activation Assistant Manager

1 week ago

Ho Chi Minh City, Vietnam Heineken Full time

To plan and execute Regional Channel Marketing strategies, platforms and plans for respective region to ensure that these activities are implemented effectively & efficiently according to KPIs set to execute winning behavior changes at the point of purchase/ consumption
- To plan and execute Activation & Promotion, Channel Development, Experience & Key Accounts, Merchandising & Loyalty strategies, platforms and plans for respective region according to KPIs set
- To follow up the execution of the campaigns to have proper actions, if any.
- To work closely with Channel Marketing Manager
- Regions to develop and deliver Regional Channel Marketing strategies, platforms and plans for respective region
- To analyze sales performance, evaluate the efficiencies of the campaigns and work closely with Regional Brand & Sales teams to ensure winning choices for key channels and meet & consumer’s needs & wants
- To identify POSM requirements and develop new POSM
- To lead, develop & motivate Channel Executive to perform as company requirements
- To manage expenditures (TME) against Budget set
- To monitor effectiveness of agencies/Suppliers on his activation execution as well as manage VBL assets in the field.
- To plan and execute Regional Channel Marketing strategies, platforms and plans for respective region to ensure that these activities are implemented effectively & efficiently according to KPIs set to execute winning behavior changes at the point of purchase/ consumption
- To plan and execute Activation & Promotion, Channel Development, Experience & Key Accounts, Merchandising & Loyalty strategies, platforms and plans for respective region according to KPIs set
- To follow up the execution of the campaigns to have proper actions, if any.
- To work closely with Channel Marketing Manager
- Regions to develop and deliver Regional Channel Marketing strategies, platforms and plans for respective region
- To analyze sales performance, evaluate the efficiencies of the campaigns and work closely with Regional Brand & Sales teams to ensure winning choices for key channels and meet & consumer’s needs & wants
- To identify POSM requirements and develop new POSM
- To lead, develop & motivate Channel Executive to perform as company requirements
- To manage expenditures (TME) against Budget set
- To monitor effectiveness of agencies/Suppliers on his activation execution as well as manage VBL assets in the field.
- To plan and execute Regional Channel Marketing strategies, platforms and plans for respective region to ensure that these activities are implemented effectively & efficiently according to KPIs set to execute winning behavior changes at the point of purchase/ consumption
- To plan and execute Activation & Promotion, Channel Development, Experience & Key Accounts, Merchandising & Loyalty strategies, platforms and plans for respective region according to KPIs set
- To follow up the execution of the campaigns to have proper actions, if any.
- To work closely with Channel Marketing Manager
- Regions to develop and deliver Regional Channel Marketing strategies, platforms and plans for respective region
- To analyze sales performance, evaluate the efficiencies of the campaigns and work closely with Regional Brand & Sales teams to ensure winning choices for key channels and meet & consumer’s needs & wants
- To identify POSM requirements and develop new POSM
- To lead, develop & motivate Channel Executive to perform as company requirements
- To manage expenditures (TME) against Budget set
- To monitor effectiveness of agencies/Suppliers on his activation execution as well as manage VBL assets in the field.

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