Public Relations Lead

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
General Information
- Position Title: Public Relations Lead
- Department: Marketing
- Direct Supervisor: Executive Director
- Direct Reports:

- International Business & PR Specialist
- PR Specialist (Domestic PR)
- Working Hours: 09:00 - 18:00 (Lunch break: 12:30 - 13:30)
- Work Schedule: Monday to Friday (Off: Saturday & Sunday)
- Work Location: 139I Nguyen Trai Street, Pham Ngu Lao Ward, District 1, HCM City
- Working Conditions:

- Normal, non-hazardous, safe and healthy environment
- Occasional travel as per work schedule/internal activities (not frequent)

Objectives & Responsibilities

1. Manage Domestic PR Activities (35%)
- Develop strategies and PR plans for campaigns in Vietnam (collaborating with senior management).
- Collaborate with stylists and celebrity teams for product placement.
- Work with premium KOLs/KOCs, selecting influencers aligned with the brand.
- Maintain and strengthen relationships with fashion magazines to ensure consistent features.
- Plan and organize private fittings or private previews of new BTS collections.
- Utilize CRM to segment customers and develop creative PR strategies and plans.
- Optimize budgets and communication effectiveness.
- Manage and guide communications in both positive and crisis situations.

2. Manage International PR Activities (35%)
- Coordinate and support the International Business & PR Specialist in expanding international distribution channels.
- Negotiate and manage collaborations with stylists, agencies, and celebrity management teams (A+, S tiers) for paid or gifting campaigns.
- Work with luxury KOLs/KOCs in target markets for PR or affiliate activities.
- Lead strategic negotiations with key international partners.

3. Team Development and Reporting (10%)
- Recruit, train, and develop both domestic and international PR teams.
- Delegate tasks, monitor progress, evaluate performance, and propose improvements.
- Provide periodic reports to the Board of Directors on PR performance and recommend strategies for enhancing brand image.

4. Collaborate with Cross-Functional Teams for Marketing Development (20%)
- Collaborate with Digital, Branding, and Sales teams to develop an integrated IMC Plan.
- Ensure synchronization of domestic and international PR plans within IMC campaigns and long-term marketing strategies.
- Participate in brainstorming sessions with the Marketing team to provide expert insights.

**Chức vụ**: Trưởng Nhóm/Trưởng Phòng

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Salary & Bonus: Competitive salary aligned with market standards; performance-based bonuses (KPI & total revenue).
- Opportunities:

- Work and network with stylists, celebrities, buyers, and international luxury e-commerce platforms.
- Participate in fashion events, workshops, and international networking activities.
- Benefits Package: Full employee benefits according to labor law (Social Insurance, Health Insurance, etc.); paid holidays and public holidays in accordance with regulations.
- Working Environment: Young, dynamic, and creative workplace that promotes personal development; open communication culture that values respect and constructive feedback; respect for diversity.
- Internal Privileges: Special employee discounts on brand products.
- Company Tours/Parties: Organized depending on business performance.
- Annual Leave: 12 paid leave days per year.

**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:

- Education: University/College degree.
- Major: Public Relations, Marketing, Communications, IMC, or related fields.
- Experience:

- Minimum of 3-4 years in PR, with at least 1-2 years in a managerial role.
- Strong relationships with domestic stylists, celebrities, KOLs/KOCs (international experience is a plus).
- Knowledge and experience in international PR, celebrity collaboration, and influencer marketing.
- Languages: Fluent English (spoken and written).
- Mindset & Skills:

- Leadership, project management, and strategic thinking skills.
- Branding mindset, understanding of luxury brand positioning.
- Negotiation and relationship management skills.
- Analytical skills with the ability to prepare clear and accurate reports.
- Teamwork and collaboration skills are highly valued.
- Preferred:

- Experience or knowledge in high-end fashion/luxury brands.
- Good fashion sense and trend awareness.
- Born in or after 1997.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Digital Marketing,Kinh Doanh/Bán Hàng,Marketing,Phát Triển Thị Trường,Truyền Thông/Báo Chí,Truyền Thông/PR/Quảng Cáo

Trung cấp - Nghề
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