Dove Content Lead
4 days ago
**Main Purpose**:
The Content Creation Lead is responsible for leading the digital content creation for our Brand in the market to guarantee creative excellence, brand consistency and effectiveness (ROI), via:
- Leveraging our E2E marketing technology capability (including Gen AI)
- Liaising with local social first content agencies. Guarantee creative excellence, brand consistency and effective
**Main Accountabilities**:
- Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.
- Own content effectiveness and excellence for the brands across consumer and shopper touchpoints
- Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
- Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets - ensuring it resonates with the communities we are engaging with.
- Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
- Ensuring digital content is culturally relevant, engaging and authentic content output.
- Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.
**Requirements**:
- Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
- Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
- Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
- Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, onbrand content.
- Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
- Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
- Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.
- Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation
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