Beauty & Wellbeing Brand Manager (Dove Hair Care)

JOB LOCATION: HCM, Vietnam

JOB PURPOSE:
The Brand Manager/ Dove Content Manager is responsible for managing and growing brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms, guarantee creative excellence, brand consistency and effectiveness (ROI), via: 

• Championing competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow brand share & manage brand performance across 6P

• Leading the digital content creation for our Brand in the market 

• Leveraging our E2E marketing technology capability (including Gen AI)

• Liaising with local social first content agencies. Guarantee creative excellence, brand consistency and effectiveness (ROI).

MAIN RESPONSIBILITIES:

• Development of a share-growth-oriented marketing plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel specific needs

• Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team

• Develop & lead implementation of integrated ideas & activation platforms based on the brand vision plan working with cross-function teams and external agencies.

• Champion optimal launch of innovation platform

• Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty 
trends.

• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.

• Own content effectiveness and excellence for the brands across consumer and shopper touchpoints

• Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with.

• Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.

• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI

WHAT YOU NEED TO SUCCESS:

Experience

• 2-3 years classic brand management experience in an FMCG environment.

• Business management and brand development experience 

• Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).

• Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.

• Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.

• Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.

• Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.

• Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.

• Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.

• Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.