Content Factory Team Lead
9 hours ago
LOCATION**Ho Chi Minh**
- EMPLOYMENT TYPE**Regular**
- CLOSES ON**31 Oct, 2025**
**Purpose**
- Lead the Content Factory team to produce and optimize content assets (media, live, affiliate-driven) that drive commerce conversion. Balance creative excellence with performance orientation, ensuring all content outputs directly contribute to sales impact and ROI.
**1. Key Responsibilities**
**Team Leadership & Strategy**
- Manage and coach team members
- Define content production roadmap aligned with brand and sales priorities.
- Ensure consistency in content style, brand tone, and platform adaptation.
**Content Production & Execution**
- Oversee daily/weekly content output (short videos, livestreams, influencer/affiliate creative).
- Coordinate with Performance Marketing to optimize creative for paid media efficiency.
- Work with Ecom Ops and Commercial teams to tailor content for promotions, launches, and sales campaigns.
**Affiliate & Creator Network**
- Support affiliates with creative toolkits (banners, videos, captions) to maximize conversion.
- Engage and onboard creators/KOLs for live and short-form campaigns.
**Performance & Innovation**
- Monitor KPIs such as CTR, conversion rate, live show GMV, and affiliate sales uplift.
- Experiment with new content formats (AI-driven content, shoppable video, UGC scaling).
**2. Qualifications**
- 5+ years of experience in content production, digital marketing, or creative/media management.
- Strong portfolio in **e-commerce, live commerce, or creator-driven campaigns**.
- Proven leadership experience managing creative or content teams.
- Data-driven mindset with ability to translate creative work into measurable business outcomes.
- Familiar with TikTok, Shopee, Lazada, YouTube, and affiliate platforms.
- Excellent project management and cross-team collaboration skills.
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