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Senior Channel Development Manager rural

2 weeks ago

Ho Chi Minh City, Vietnam PERSOLKELLY Full time

High performance culture
- International working environment
- Attractive Package

**Ethical Channel**:

- Collaborate with Marketing, CMM, CRM, Ethical team to develop & execute Ethical Programs to drive demand in Rural areas.

**Trade Sales Channel**: develop & execute Rural customized Trade Programs
- Retailer programs: understand store classification and retailer’s insights in Rural then build tailor-made programs to gain retailer’s support & endorsement.
- Develop & implement initiatives to drive distribution for targeted products/SKUs in Rural.
- Develop & implement the in-store merchandising/visibility, communication & activation programs.
- Develop in-store merchandising guideline matching with Rural store classification & shopper’s behaviours.
- Develop in-store communication & ensure quality of POSM production & implementation.
- Work with agencies to customize brand campaign designs to make it perfectly fit with in-store POSM, visibility & promotion gifts.
- Develop & execute in-store merchandising/visibility initiatives with insightful call-to-action message and visuals.

**Consumer Channel**:
Consumer Promotion:

- Recommend clear promotional guidelines based on shopper understanding and market knowledge. Ensure all promotional investment is properly reviewed and evaluated.
- Lead Rural consumer promotion plan & budget management.
- Deploy, follow up and track Rural promotion activities, corporate with other functions, such as: Trade Admin, Finance, Purchasing, Logistics, Sales. Work with Supply Chain team for sufficient stock supply to meet the sales target.

Activation:

- Develop & execute right activation activities with effective cost to drive sustainable offtake at right stores.
- Closely collaborate with Marketing, CMM & Activation, Field Operation, Sales team to ensure the smooth Push (Sales/assortment) & Pull (off-take) model.

Media:

- Give inputs to Marketing team for building targeted & integrated Media Plan (both traditional Media & Digital Media)
- Ensure efficiency media budget spend in Rural Channel.

**Requirements**:
Minimum 5+ year experience with outstanding performance in Trade Marketing/ Shopper Marketing/ Customer Marketing/ Brand Marketing/GT Sales.

Record of success in Trade Marketing and GT Channel.

Understand route to market model and the selling process.

Ability to engage and work with cross functions.

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