Senior) Data Product Specialist

1 week ago

Thành phố Hồ Chí Minh, Vietnam Zalo Full time

Hồ Chí Minh

Full-time

Senior Product Specialist is responsible for innovation product management, conduct or monitor research to gain understanding deeply the market & competitor status, thereby develop and initiate new competitive Advertising Product & Solutions. With strong business-mindset, this role in charge the management of all lifecycle stages from leading ideation, development, packaging for sales and effectiveness report.

** What you will do**:

- **1. Product research 40%**
- Proactively gain understandings of Adtima’s ecosystem (i.e. Zalo, Zing MP3, and Báo Mới) and its services;
- Lead research initiatives on market trends, competitor movements, and emerging technologies (especially in AI-powered lead generation solutions);
- Coordinate with stakeholders (product teams of Zalo ecosystem) to develop prototypes for range of products;
- Work closely with business teams (Sales, Media Planners,...) to package the product with competitive advantages and make it more attractive to clients;
- In charge of partnership integration with external vendors in delivering OMP, PMP campaigns;
- Understand and have up-to-date overview information of the digital advertising market and Adtima’s resources to spot opportunities for new ads products/solutions;
- **2. Product management and optimization (60%)**
- Take ownership of the full product lifecycle — from ideation, development, packaging, go-to-market to performance evaluation;
- Lead and manage a small product team and driving them toward strategic goals and KPIs;
- Monitor development progress and ensure product timelines and specifications are met;
- Track weekly performance, including revenue, delivery metrics, and client satisfaction of launched solutions;
- Partner with Data/AI teams to explore and implement machine learning models in the lead-gen workflow;
- Tackle high-priority initiatives and special projects as assigned by Top Management.

**What you will need**:

- Bachelor’s degree in Business/Marketing or related areas; or have prior relevant work experience in a related field;
- Minimum 3+ years in Digital Advertising or 5+ years in B2B Product Management, Digital Platforms, or Technology Solutions;
- Strong domain knowledge in digital advertising (especially lead generation, conversion funnels, first-party data, programmatic solutions);
- Solid understanding of product lifecycle management, especially in AI-powered or data-driven products;
- Experience working with large-scale B2B products or ad tech solutions is highly preferred;
- Strong data mindset: confident with metrics analysis, familiar with ML/AI concepts, and able to collaborate effectively with data/tech teams;
- Experience in product marketing, GTM strategy, and packaging is a plus;
- Demonstrated business acumen, problem-solving mindset, and innovation drive;
- Excellent communication skills in both English and Vietnamese;
- Proven ability to lead cross-functional initiatives and manage stakeholders;
- Strong organizational and project management skills, with the ability to juggle multiple priorities and deliver under pressure.

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