Brand Manager

1 week ago


Thành phố Hồ Chí Minh, Vietnam DKSH Holding Ltd Full time

Location: Ho Chi Minh, VN, VN
- Global Business Unit:

- Job Function: Branding and Communications
- Requisition Number: 179121
- Description:

- Job Summary:
Formulating marketing mix 4P for Milk brands (Product, Price, Promotion and Places) that is most suitable for Vietnam consumers, shoppers and retailers.

Additionally, this role is also implementing/ monitor/ tracking and optimize CRM system to build consumer loyalty.

Brand Management for Milk (Nutrition)
- Support to develop overall branding strategy to deliver EGV sales and share goals.
- Develop and implement the right product portfolio and proposition to win the market.
- Develop and implement the good concept and good product with appropriate price for target consumer.
- Develop right communication strategy to reach target consumers that enables acceleration of trial/repeat/loyalty in the most cost-effective way.
- Develop and implement the right national promotion activities with right touch point and vehicles.
- Ensure best return on investment for all branding activities.

CRM and consumer data system:

- Support to develop CRM strategy to build consumer loyalty
- Build and implement engagement journey with excellence (monitor, tracking, test and learn, optimize)
- Optimize the system and database to drive DTC strategy.

Brand Marketing Operations For Infant Milk
- Supporting the holistic execution of Marketing/ CRM plans by closely working with the Marketing head
- Implement cost-effective ways of reaching target consumers.
- Ensuring the day-to-day operations within Marketing are run with excellence, while maintaining quality, efficiency and timeliness.

LI-ML1
- Requisition Number: 179121
- Job Function: Branding and Communications


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