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Retail Brand Manager

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam Andros Vietnam Full time

** Build short-long term brand strategy**
- Delivering product introductions, storytelling, product launching, media & communication plans to the
- cross-functional teams.
- Gathering local insight, competitors, trade understanding and analyzing market trends to identify
- business opportunities, consumer needs, innovation, and extension of the product range.

**Build communication plan for local market**
- Direct contact with distributors, retailers, external parties, agencies, for product registration,
- promotional materials, public relation, media, event, etc.
- Execute and manage delivery of brand marketing plans/activities to achieve KPI’s and objectives (brand
- awareness, product healthy & natural claims )
- Ensure agreed plan execution is effective (selection of channels, timeline and within budget)
- Manage the digital elements of the marketing mix for the brand, to increase early reach and
- engagement.

**Drive brand growth**
- In-depth analysis and reporting of SKU level performance, drivers and barriers and in-depth
- understanding of consumer.
- Continually monitor performance of key communication channels: social media, web, ecommerce,
- newspaper, online and recommend plan modifications to optimize performance against objectives.
- Continuously monitor competitor activity by market to flag to senior management any risks or
- opportunities that come with all external activities (Pricing, Positioning, Promotions, Distribution,
- Messaging, etc).

**KPI and metrics**
- Reporting and set up KPI to ensure the efficiency and impact of the plan

**Language**:

- Vietnamese (preferred)

Application Deadline: 2024/12/30