Marketing and Brand Communications Manager

1 week ago


Thành phố Hồ Chí Minh, Vietnam Mekong Capital Full time

**Job description**

**About the position**

**Responsibilities**

**1.**Marketing Strategy Development**

Develop marketing strategies that reflects Marou's identity and drives growth, ensuring every idea aligns with our mission and vision.

**2. Marketing Strategy Execution**

Transform strategic ideas into impactful actions by implementing multi-brand marketing efforts across:
MKT Campaigns

Social Media

Digital MKT

Product Positioning

Events & PR

Partnerships

In-store communications, POSM

Visual Merchandising

**3. Project Management**

Take ownership of key initiatives that define how we show up in the world
- New Store Openings: Shape the customer journey with thoughtful design, aligned experiences, and powerful brand moments.
- Seasonal Products: Elevate seasonal launches through innovative campaigns that connect with customers.
- New Product Development: Create excitement for new offerings by leading the go-to-market strategy.

4. **Internal Brand Communication**

Collaborate with the Creative Director and Head of People to inspire and engage Marous team, ensuring the brands heartbeat is felt from within.

**Mindset & Approach**
- Value-Driven Mindset: Guided by Marous mission to create meaningful impact through every action.
- Growth Mindset: Constantly evolving, learning, and seeking better ways to achieve excellence
- Collaborative Spirit: Thrives in a team-oriented environment, embracing diverse perspectives
- Resilience: Faces challenges with determination and finds creative solutions

**Technical Skills**:

- Strong grasp of value-driven marketing tailored to the ultra-premium segment.
- Expertise in digital marketing platforms (e.g., Google Ads, Facebook Business Manager, Instagram, etc.).
- Experience designing and executing campaigns, PR strategies, and events.
- Strong understanding of product positioning and visual merchandising.
- Proven ability to juggle multiple priorities and deliver results under tight deadlines.

**Leadership Skills**
- Visionary thinking with the ability to inspire and guide a team toward shared goals.
- Skilled in nurturing talent, promoting collaboration, and fostering accountability.
- Strong decision-making, blending creativity and business insights to drive impact.

**Experience**
- 5+ years in marketing, preferably within retail, F&B, or premium goods sectors.
- Track record of success in crafting & implementing multi-brands marketing strategies.
- Experience collaborating across diverse teams to bring innovative ideas to life.

**What we offer**
- Attractive compensation package
- Opportunities for professional growth and development within a rapidly expanding company.
- Enjoy employee discounts on our award-winning chocolates and exclusive products.
- Work in an international, diverse, and inclusive environment where adventure, authenticity, integrity, fun, collaboration and innovation are at the heart of everything we do.



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