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Brand Manager

3 weeks ago

Thành phố Hồ Chí Minh, Vietnam Nestle Operational Services Worldwide SA Full time

**POSITION SNAPSHOT**
- Location: Head Office, Ho Chi Minh City
- Company: Nestlé Viet Nam
- Position: Brand Manager - Healthcare Nutrition
- Full-time

***
Increase brand competitiveness and market shares by managing key brands, products, and projects in line with the volume, profit, and strategic objectives in the OPL and business plan

**A DAY IN THE LIFE **
- Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights to strategize and develop quantified and measurable marketing and brand plans
- Propose, implement, and oversee projects that create a clear product positioning and increase market share
- Manage product portfolio, set pricing strategies, and ensure supply chain plans are in line with the brand plan and key targets
- Manage the timely preparation of annual OPL plans, revisions, and dynamic forecast
- Identify and communicate effectively brand priorities to the Nutrition Field Force, Account Managers, pharmacy agents and distributors
- Identify and develop opportunities to strengthen positioning, communication, or products, using new research findings and Key Opinion Leaders
- Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Nutrition team
- Identify gaps in product formulation, communication, price, availability, visibility, and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with regional/global
- Manage the brand’s marketing, promotional, product development, and PFME budgets

**WHAT MAKES YOU SUCCESSFUL**
- At least 5 years’ experience in managing a portfolio of nutrition/pharmaceutical brands, products, and projects at Nestlé or an equivalent pharmaceutical/ nutritional business.
- Managed independently under challenging/demanding market environments to achieve and exceed goals
- Has had experience of working with cross-functional groups
- Has developed and implemented business strategies aimed at increasing brand competitiveness for infant nutrition products