Brand Manager, Chocolate

**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride.**

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

**How you will contribute**

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

**What you will bring**

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Delivering results
- Marketing preferably in the fast-moving consumer goods sector
- Our brands and business with a clear understanding of our consumers
- Delivering results autonomously and influencing stakeholders
- Analytical skills and a creative mindset—a balance of commercial and strategic acumen
- Presenting a story in an inspiring and convincing manner
- Project management from design to completion with an action orientation

**Reporting to**: Marketing Manager

**A. GENERAL JOB SCOPE**

This position is accountable for the attainment of the assigned brand’s volume, share & financial objectives. As part of this accountability, this position is responsible for the development, implementation and evaluation of marketing strategies and action plans. He/she acts as the leader & single point of contact for the assigned brand in the country..

**B. MAIN RESPONSIBILITIES**

**Integration of Brand Equity**
- Responsible for translating and aligning local market and consumer information relevant to his/her brands as incorporated in Brand Equity Strategy
- Participate in IMC process specific to their brand to develop the IMC plan.

**Strategic Planning Process**
- Liaise cross-functionally to conduct and collect all relevant market and consumer data for his/her brands to feed into the development of a local brand plan (i.e., market and consumer needs analysis, competitor analysis, trade environment and pricing activities, manufacturing opportunities, and assessing local economic situation).

**Annual Plan Development**
- Collecting and analyzing the data information relevant to his/her brands (cross-functional) to be updated & reviewed by the Marketing Manager
- Propose plans and programs for his/her brands to achieve the local plan (i.e. market share, volume growth, etc.).

**Product and Packaging Quality Initiatives**
- Be a part of the project team for all PPQS changes and initiatives relevant to their brand and is responsible to ensure that all relevant information necessary for the project from a marketing perspective is submitted.
- Support the Manager Marketing in ensuring that the product quality meets the expected PPQS from a Consumer Insight and Research Development & Quality perspective.

**Pricing Strategy Implementation**
- Conduct competitor/marketplace analysis for the brand and propose options to be considered by the Manager Marketing to determine the relevant pricing strategy in a given market.
- Manage ongoing tracking of pricing activities within the marketplace relevant for his/her brands and provide the Manager Marketing with an understanding of opportunities and risks existing in the local market.

**Price Change Management**
- Contribute by having an in-depth understanding of his/her brand position in market and by liaising with the Sales Company to develop a change to the price of the brand. The scenarios are discussed with the Manager Marketing then presented for review and approved or rejected by the Category Director as part of the Price Change Recommendation Deck.
- The local Sales team is responsible for implementing the price change with the clients.

**Integrated Marketing Communication**
- Participate in the development of an IMC Planning Brief specific to his/her brands, and submit to the Manager Marketing, who obtains approval from the Associate Category Director.
- Monitor the progress of all communication initiatives for his/her brands.
- Responsible for ensuring a Creative Brief is created for his/her brands (based on IMC Planning Brief) in conjunction with the Manager Marketing for approval of the Associate Category Director.
- Responsible for reviewing the creative options for their brand presented by th