Branding Executive

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam INSEE Việt Nam Full time

About the job Branding Executive

**MAIN DUTIES**:
**1. Plan and Execute branding activities to physically approach to customers**:

- Conduct customer conversations or analysic customer voice together with market insights to understand customer pains & gains
- Propose branding and marketing campaigns/projects to develope brand value propositions for retailers
- Manage INSEE brand image by generate and execute POSM and merchadising activities for customer and market
- Manage & execute project for physically rolling to customers with support market and topline direction
- Perfomance assessment and making report for high management to update and track performance
- Ensure brand complience for all branding materials/ assets especially in POSM, merchandising or signboard,...
- Collaborate seamlessly with cross-functional teams, ensuring a cohesive approach to implementation with effective communication and meet project expectation

**2. Customers engagement (Event & training/coaching and activation)**
- Stay up-to-date with industry trends, best practices and identify emerging trends, technologies, and opportunities in digitalization that can be leveraged to create value propositions (online training, quiz, online engagement,...)
- Planning and execute for INSEE physical activities to approach customer and market in all layers and convince customer for INSEE value proposition through Seminar Series
- Perfomance assessment and making report for high management to update and track performance

**3. Support marketing activities Drymix**
- Propose ideas for drymix marketing activities which aligned with Bag Segment marketing plan
- Planning & executing customer engagement activities for Drymix customers in WSL & RTL layers

**4. OH&S responsibilities as spelt out in the procedure OHS-PR-12**
- Follow the OH&S regulation at workplace.
- Live and promote OH&S on the road and at customer plant.

**REQUIREMENTS**:
**1. EDUCATIONAL QUALIFICATIONS**:

- Bachelors degree in marketing, business administration, brand communication, or a related field.
- Proficient in Microsoft Offices
- Good at English (both speaking & writing)
- Basic design skill (Canva, Capcut,...)

**2. RELEVANT EXPERIENCE**:

- Proven experience (2+ years) in marketing field
- Well experienced in working with advertising/activation agencies

**3. LEADERSHIP & COMPETENCIES**:

- Ability to work collaboratively in a cross-functional team environment.
- Strong project management and time management skills
- Results-oriented with a track record of successfully executing branding initiatives.
- Excellent communication and presentation skills.
- Can do attitude & proactive.
- High responsibility

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