Brand Marketing Manager

6 days ago

Hanoi, Vietnam Mekong Capital Full time

**Key Accountabilities**

**1. Market Research**
- Organize market research activities for the brands in charge (planning, selecting partners, organizing, and supervising implementation, etc.).
- Monitor and analyze customer and market information by reviewing indicators such as sales, market share, projected profits, pricing, and distribution, and conduct customer research.
- Analyze sales data to update brand or product portfolios, identify new products, and eliminate products that do not meet desired performance.

**2. Brand/Product Building and Management**
- Develop marketing plans, implement marketing strategies, brand, and communication for agreed-upon brands, and ensure achieving the agreed-upon marketing objectives or designated brands.
- Develop marketing plans for current and new products, improve current products, and enhance packaging quality.
- Plan, develop, and direct marketing activities for a specific brand or product.
- Implement strategies with cross-functional teams.
- Manage external marketing partners such as advertising agencies, digital marketing companies, and production companies.
- Supervise brand content.
- Manage access to brand assets.
- Support the integration of campaigns with brand consistency.

**3. New Product Research and Development**
- Work closely with departments such as production and R&D to develop packaging and products related to the brand.
- Conduct testing to launch new/improved products.

**4. Brand and Trademark Risk Management**
- Responsible for detecting, forecasting, and handling risks of the brands in charge.

**5. Other Tasks**
- Other duties as assigned.

**Key Requirements**
- Bachelor's degree in Marketing, Economics, Business Administration, or related fields.
- At least 5 years of marketing experience, preferably in FMCG, pharmaceuticals, or healthcare.
- Fluent in Vietnamese; English is a plus but not required.
- Proven success in brand management, including developing and executing marketing plans.
- Strong understanding of marketing and business operations in the pharmaceutical industry.
- Excellent skills in marketing, especially in planning and project management.
- Strong analytical, decision-making, and influencing skills. Good at communication and presenting ideas.
- Ability to inspire, motivate, and lead project teams to achieve outstanding results.

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