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Brand Manager

3 weeks ago

Hanoi, Vietnam HAN GROUP Full time

**ABOUT HAN GROUP**

Established in 2015 with a humble nightclub in Hanoi, Vietnam, Hoang An Nhien Group aspires to lead the lifestyle scene in Asia. Today, we dominate Vietnam's nightlife sector and have expanded to encompass F&B, luxury retail, and wellness with 4000+ employees across Ha Noi, Da Nang & Ho Chi Minh city. At Hoang An Nhien, we value innovative ideas and the transformative power of youth. Join our passionate team and experience a culture that values individual growth and contributions.

**WHAT YOU'LL DO**

Reporting to the Group Marketing Manager, responsibilities and essential job functions include but are not limited to the following:
**_ Planning Marketing Strategy_**
- Implement a strategic integrated marketing communications plan following correlating budget.
- Manage & monitor communication channels to promote existing products and services
- Develop advertising opportunities on ON and OFF channels

**_ Content Marketing_**
- Lead brand's content team
- Managing digital marketing and social media activity across various platforms, including content and advertising tools
- Analyze advertisement results comparing to KPI.

**_ Brand Management & Awareness_**
- Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand
- Keep current with marketing trends
- Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
- Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
- Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives

**Customer Engagement & Event**
- Lead event team
- Facilitate customer engagement and retention on-site through marketing channels (eg. tactical offers) to improve brand loyalty, expand outreach, visibility and value.
- Plan & execute monthly event plan for outlet.
- Support the Operations team in managing guest experience on-site during events.
- Respond to media or customer queries/complaints as well as host special events.

**_What to expect_**
- You'll be busy working to tight deadlines and juggling multiple projects. This high
- pressure environment can be stressful at times.
- The role is office based but you will be expected to network and socialize regularly with clients and attend a range of industry events and exhibitions.
- The environment is young, dynamic, and increasingly multicultural. It's a work-hard, play-hard culture.

**WHAT'S IDEAL TO US**
- Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent.
- At least 3 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
- Proven track record as managing brand.
- Has a genuine interest and knowledge of the food and beverage or entertainment industry.
- Strong network of connections is an asset
- Self-motivated, creative flair, eye for detail and resourceful
- Strong project management skills
- Excellent communication skills. Able to think and write strategically
- Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
- Those who embody the culture of the brand
- Youthful and energetic and people-minded individuals with a can-do attitude
- The ability for creative ideas & treatments for online content in multi-channel campaigns.
- Speak English as a native is a big plus

**PERKS YOU'LL ENJOY**
- Join one of Vietnam's largest and most prestigious companies in the nightlife sector
- Be a leader in the thriving lifestyle scene of Vietnam
- Work with a young, dynamic, and creative team
- Explore diverse career opportunities in nightlife, food and beverage, and luxury retail industries
- Enjoy an attractive income and investment opportunities
- Participate in annual team-building activities and a grand year-end event
- Receive a 13th month salary
- Benefit from annual performance reviews

Discover even more exciting perks and opportunities by joining us