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Brand Manager
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Brand Manager
**Required Education/ Background**:
Knowledge on automobile industry, market segmentation, competition.
Understanding of business plan, Brand positioning, consumer insights.
Ability to understand & analyse Sales report, business review.
Knowledge of Marketing Communication & Creative asset production and management.
Graduated from university with major in marketing or business management.
**Minimum experience**:
At least 5-year experience in Brand Manager/Marketing Manage
**Others**
Strong analytical capability
Strategic thinker able to work to target.
Creative capability: Innovative strategy & idea to help Brand stand out.
Trend Savviness: Stay on top of industry trend in Marketing and Consumer psychology.
Strong Leadership skill
Have excellent communication (both English & Vietnamese, verbal & writing), presentation, follow-up and closing skills.
Strong capability to pay attention to details.
Ability to work independently to take ownership of assigned jobs.
Self-motivated and high discipline on strict corporate process.
Good teamwork sprit.
Ability to work under high pressure.
Open minded, forward-looking, optimistic.
- **General duties**:
Manage Brand portfolio; Be responsible for Brand performance: Develop Brand strategy; Identify Brand positioning in the market; Develop and Execute Marketing campaigns to grow, nurture or sustain Brand to ensure delivering business objectives.
**Details**:
Closely work with Product Marketing, Research Team, representing Vietnam Market to work with Global/Regional Ford Team for key gateways of Product Development or related Business development/enhancement.
Anticipate consumer trends/behaviors, analyze competitive environment & action planning
Lead Go-to-Market Strategy and lead cross functional Team in execution of GTM plan
Lead Marketing functional teams to develop and execute Marketing Plan, including Marketing Communication, Event/Activation, Retail campaigns, Partnership program, etc.
Direct & supervise content development, asset production to ensure Brand message delivery in differentiated & creative ways
Work closely with agencies (creative, media, event,) to make sure the right message to the right audiences through the right channels and all are consistent with Brand positioning/guideline.
Measure and report on success of marketing campaigns
**2. Compliance**:
Comply with Internal policies, Code of Conduct, procedures of the Company.
Complete all compliance training as required by Corporate Compliance Office.
