Brand Marketing Specialist

3 weeks ago

Hanoi, Vietnam Công Ty Cổ Phần Công Nghệ Sotatek Việt Nam Full time

**Mô tả công việc**:
(Mức lương: 18 - 19 triệu VNĐ)
Brand Foundation Development (10%)
- Conduct quarterly research on target audience insights, brand perception, and competitive analysis.
- Define brand visions, missions, core values, and visual guidelines in collaboration with managers.
- Liaise with design teams to ensure brand characteristics are conveyed effectively.
- Manage project timelines and budget efficiency for brand development projects.

Brand Engagement (70%)
- Plan and execute quarterly brand engagement campaigns, including awareness and partnership initiatives.
- Collaborate with performance marketing teams to deliver effective awareness ads.
- Create various forms of engaging content for planned campaigns.
- Organize partnership and branding events to enhance brand image.
- Monitor project timelines, optimize campaign activities, and manage budgets efficiently.

Brand Monitoring (20%)
- Identify touchpoints for brand interaction and conduct regular research on brand perception.
- Ensure consistent brand assets across all touchpoints using brand guidelines.
- Utilize social listening tools to measure brand activation and advocacy.
- Monitor brand presence across all channels and modify strategies as needed.
- Review and adjust perceived messages regularly to maintain brand consistency.
- Monitor social ranking among competitors and mitigate negative impacts when possible.

**Chức vụ**: Nhân viên/Chuyên viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
- Work performance review 2 times/ year (in April and October);
- Performance bonus, 13th
- month salary, public holidays bonus (2/9, 30/4, 1/5, 1/1); bonus for Excellent Employee and Excellent Team;
- Social insurance, health insurance, unemployment insurance and Bao Viet care insurance;
- 01 hour paid leave per day for women having children under 12 months
- 01 day remote work; A flexitime allowance of 90-180 minutes per month for employees;
- Minimum 14 paid leaves per annum for all employees after probation;
- Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks;
- Yearly company trip and year-end party, quarterly team building and weekly eating together; English - Japanese Club, Sports Clubs;
- Men’s Day, Women’s Day, Children’s Day, Mid-Autumn Festival and other benefits under the provisions of the company;
- Flat, open and sharing culture with friendly management team; outsourcing company with product mindset;
**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:

- Bachelor's degree in Marketing, Business, or a related field
- At least 3 years of experience as a Brand Marketing
- Proven experience in marketing leadership roles within the IT outsourcing or technology industry.
- Strong understanding of IT outsourcing services and the technology landscape.
- Proven track record of conducting market research, competitor analysis, and brand positioning.
- Experience in developing and executing brand engagement campaigns across various channels.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to analyze campaign performance metrics and optimize strategies accordingly.
- Strong attention to detail and ability to maintain brand consistency across all touchpoints.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí,Truyền Thông/PR

Trung cấp - Nghề
Không yêu cầu

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