Brand Manager

3 weeks ago

Hanoi, Vietnam Ford Motor Company Full time

Brand Manager

**Required Education/ Background**:
Knowledge on automobile industry, market segmentation, competition.

Understanding of business plan, Brand positioning, consumer insights.

Ability to understand & analyse Sales report, business review.

Knowledge of Marketing Communication & Creative asset production and management.

Graduated from university with major in marketing or business management.

**Minimum experience**:
At least 5-year experience in Brand Manager/Marketing Manage

**Others**

Strong analytical capability

Strategic thinker able to work to target.

Creative capability: Innovative strategy & idea to help Brand stand out.

Trend Savviness: Stay on top of industry trend in Marketing and Consumer psychology.

Strong Leadership skill

Have excellent communication (both English & Vietnamese, verbal & writing), presentation, follow-up and closing skills.

Strong capability to pay attention to details.

Ability to work independently to take ownership of assigned jobs.

Self-motivated and high discipline on strict corporate process.

Good teamwork sprit.

Ability to work under high pressure.

Open minded, forward-looking, optimistic.
- **General duties**:
Manage Brand portfolio; Be responsible for Brand performance: Develop Brand strategy; Identify Brand positioning in the market; Develop and Execute Marketing campaigns to grow, nurture or sustain Brand to ensure delivering business objectives.

**Details**:
Closely work with Product Marketing, Research Team, representing Vietnam Market to work with Global/Regional Ford Team for key gateways of Product Development or related Business development/enhancement.

Anticipate consumer trends/behaviors, analyze competitive environment & action planning

Lead Go-to-Market Strategy and lead cross functional Team in execution of GTM plan

Lead Marketing functional teams to develop and execute Marketing Plan, including Marketing Communication, Event/Activation, Retail campaigns, Partnership program, etc.

Direct & supervise content development, asset production to ensure Brand message delivery in differentiated & creative ways

Work closely with agencies (creative, media, event,) to make sure the right message to the right audiences through the right channels and all are consistent with Brand positioning/guideline.

Measure and report on success of marketing campaigns

**2. Compliance**:
Comply with Internal policies, Code of Conduct, procedures of the Company.

Complete all compliance training as required by Corporate Compliance Office.

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