Senior Product Specialist, Monetization
2 weeks ago
Hồ Chí Minh
Full-time
Beyond being a familiar messaging app with a vibrant ecosystem, Zalo harbors a deeper mission in upcoming years, to tailor more advanced and premium solutions that integrate into the lives of individual users with different unique needs.
As a **Monetization Product Owner** at Zalo, you will take ownership of revenue growth for our subscription product lineup. Your mission will be to drive user adoption and engagement, ensuring Zalo not only thrives in a competitive market but also delivers greater value to our diverse users.
**What you will do**:
- Identify potential user segments, uncover user pain points, and spot opportunities to drive subscription growth;
- Lead product development initiatives to optimize user acquisition and improve funnel conversion;
- Design and execute growth experiments, including paywall optimization, pricing strategies, and promotional testing;
- Collaborate with design, engineering, QA, and customer support teams to deliver user-centric monetization features (e.g., paywalls, onboarding flows, upgrade prompts);
- Define, monitor, and report on monetization metrics (acquisition, retention, churn, conversion rates, etc.) and leverage insights to inform product decisions;
- Conduct ongoing market and competitor research to stay ahead of monetization trends and best practices;
**What you will need**:
- 3+ years of experience in product management, ideally with a focus on monetization or user growth;
- Strong analytical skills with a deep understanding of user segmentation, conversion funnels, and pricing strategies;
- Excellent communication, stakeholder management, and prioritization abilities;
- Comfortable working in a fast-paced environment and collaborating across multiple cross-functional teams;
- Hands-on experience with A/B testing, cohort analysis, and data-driven decisionmaking.
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