App Monetization Senior Executive, Platform Operations

7 days ago

Thành phố Hồ Chí Minh, Vietnam AnyMind Group Full time

**As an App Monetization Senior Executive, you will in charge of boosting app revenue through strategic In-App Advertising (IAA) and In-App Purchase (IAP) optimization, using data-driven analysis and A/B testing across diverse markets. You will provide expert guidance to app publishers, maximizing their monetization potential through tailored strategies and performance reporting.**:
**What You Will Do**:
1. In-app Ads (IAA) Optimization:

- Monitor and analyze IAA monetization performance for app publishers (our clients) across various markets (ex: VN,
KR, TW, etc).
- Improve IAA revenue for app publishers by:

- Reviewing publisher ad monetization accounts (e.g., AdMob, GAM, AppLovin MAX, LevelPlay) and providing optimization recommendations.
- Enhancing mediation ad network performance through data analysis, waterfall price adjustments, and A/B testing.
- Advising on ad logic, frequency capping, and new ad placements/formats to optimize user experience and revenue.
- Prepare performance review reports and presentations to update publishers and suggest new strategies.

2. In-app Purchase (IAP) Optimization:

- Track and evaluate IAP performance across multiple markets(ex: VN, KR, TW, etc).
- Boost IAP revenue for app publishers by:

- Reviewing publisher IAP data and developing tailored monetization strategies.
- Conducting A/B tests on IAP pricing and package offerings.
- Advising on IAP package design and recommending new pricing models.
- Provide performance reports and insights to publishers, along with actionable recommendations.

**Who You Are**:

- Proven experience in game industry roles such as game operations, game monetization, or working in a product-driven environment (e.g., publishing houses or game studios).
- Demonstrate a deep understanding of IAA and IAP.
- Detail-oriented, well organized with a good sense of responsibility
- Proficiency in English is a must
- Strong analytical and problem-solving skills with outstanding communication
- An open mind with a strong willingness to learn
- Logical, data-oriented, and tech-driven
- Independent, passionate, self-motivated and quick learner
- Having a clear career vision is a big plus
- The ability to communicate in other languages (Japanese, Chinese) is highly desirable (Nice to Have)
- Where to hunt from Game studio, App publishing house, Ad networks (Applovin, Unity, ironSource, etc)

**Why You'll Love It**:

- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
- Annual Leave: 15 days and other leave types
- Quarterly, Annual MVP Awards (prizes up to 5,000USD)
- Private Health Insurance
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional, active, international and dynamic environment

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