Head of Marketing
2 weeks ago
About FWD Group
FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.
For more information, please visit
FWD Vietnam was established in 2016 and is a member of FWD Group. For more information, please visit
Accountable to formulate strategy, frameworks, process, and standards and to lead MKT team to plan/execute all marketing, branding, communication activities to promote, protect, and differentiate FWD’s in the marketplace and to generate business opportunities.
THE JOB:
- Strategy & Planning_
- Work closely with stakeholders to define MKT strategies to support the company’s overall strategies and objectives
- Lead the team to develop, execute, monitor an overall marketing plan and oversee implementation of brand activities, advertising, PR, promotion, event, activation, media, research, etc.
- Public relation management including crisis management
- People Management_
- Build a highly motivated and efficient team of marketing professionals
- Provide leadership to both internal marketing resources and external agencies
- Policy, Process & Procedures_
- Provide expert advice and guidance to all areas of the business on branding, communication
- Oversee and ensure all departmental outputs are fully complied with Legal, Audit, Compliance and Corporate Communications
- Environmental Awareness/Customer Focus_
- Champion marketing strategy and ensure they are integrated into future activities
- Ensure and maintain good relationships with key and relevant service providers to embed the “Customer-Focus” into the company operation
- Technical Performance_
- Review and activate all communication channels to ensure they are effectively deliver corporate and product messages
- Design and develop strategic marketing and communication plans with relevant marketing resources to achieve the maximum effectiveness
- Monitor and ensure a positive return on the investment of all marketing, customer campaign and communication activities
- Partners relationship and management_
- Build and strengthen relationship with partners including journalists, business partners, professional marketing’s partners (creative, research, media, digital, etc).
THE PERSON:
- Proven experience as Senior Leadership position in Marketing for big international company.
- Degree level education required in Marketing / post-graduate qualifications/high degree preferred
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, communication, event, etc)
- Experience of handling all communication channels internally and externally
- A leader with both creative and analytical capabilities- Strong leadership with negotiation and influencing ability
- Strong and effective communication skills in verbal and written
- Creativity with business acumen
- Strong reasoning capabilities - creative and lateral thinking with problem solving skills
- Strong interpersonal skills to build relationships across all levels of the organization and with external agencies
- Broad and in-depth knowledge of marketing, communications, customer experience and online sales practices
- Relentlessly pursue customer expertise.
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