Marketing Head, Motorola Vietnam

**General Information**:

- Req #
- WD00082974
- Career area:

- Marketing
- Country/Region:

- Vietnam
- State:

- Ho Chi Minh
- City:

- District 1
- Date:

- Tuesday, May 20, 2025
- Working time:

- Full-time

**Additional Locations**:

- Vietnam - Hồ Chí Minh - District 1

**Why Work at Lenovo**:

- We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

**Description and Requirements**:
**Key Responsibilities**
- End to End Marketing Campaign Planning for Vietnam’s product and brand campaigns
- Marketing communication planning, development and localization.
- Drive paid media through - Media planning, execution and optimization for all product lines on all relevant channels
- Develop and execute corporate communication and product PR to drive earned media consistently.
- Lead influencer campaigns to build consideration and purchase intent for the brand and products
- Lead end to end retail marketing - ISD Management, Fixture Management, POSM Deployment, Training etc.
- Plan and execute events for new launches and/or tentpole moments for the brand.
- Lead marketing discussions and plans with ecommerce Marketplaces and Retail partners to maximise co-marketing initiatives and drive higher SOV through partner channels and investments
- Think innovatively to drive higher share of voice (SOV) with lesser share of expense (SOE)
- Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals
- CRM and own media management (website, social platforms etc.)
- Develop and monitor campaign budgets
- Management and coordination with all relevant internal (Finance, SCM, eCom, Product - Vietnam, AP and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)
- Drive and deliver on brand and marketing metrics (search, awareness, consideration, Preference) that enable and result in driving the business metrics for the region (Profitable and rapid revenue growth)
- Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)
- Collaborate with agencies and other vendor partners to ensure brand deliverables

**Skills Required**:

- 10+ years of marketing experience in a smartphone or consumer electronic, consumer goods Industry (Full time MBA degree is preferred)
- Very strong experience of marketing communication development and media planning/buying across digital and Traditional media.
- Strong experience of working with retail & ecommerce partners
- Experience of product marketing, consumer research and PR a strong advantage
- Experience of managing CRM and own media is an advantage
- Strong communication skills
- Strong Retail Marketing skills
- Experience working with a team and delivering results in a fast-paced setting
- Strong communication skills
- Self-starter even in ambiguous circumstances
- Strong commitment for business
- Strong analytical and problem-solving capability.
- Native Vietnamese skill with English Fluency

Good to have - desirable
- Experience of product marketing, consumer
- Experience of managing CRM and own media research and PR
- Knowledge about mobile industry
- Full time MBA
- Senior Marketing Manager / Marketing Head role in consumer electronic, consumer goods industry.
- #MBG

**Additional Locations**:

- Vietnam - Hồ Chí Minh - District 1
- Vietnam
- Vietnam - Hồ Chí Minh
- Vietnam - Hồ Chí Minh - District 1