Product/ Marketing Manager

2 weeks ago


Ho Chi Minh City, Vietnam NIC HR Full time

NIC’s Client

**Job Description**:

- Define the long term strategy of the product and create product road map;
- Prepare product documents including Market Requirement Documents and product use cases to drive product activity;
- Develop pricing strategies and product policies; Oversee product development;
- Co-operate with the development of the annual forecasts, marketing and business plans in line with defined budgets;
- Manage marketing budgets to meet defined KPIs and sales targets;
- Co-operate and communicate with cross functional teams;
- Develop product marketing plan and event campaigns to generate product awareness and demand;
- Carry out market access research and plan product launch;
- Conduct product presentations;
- Develop marketing materials; Review and adapt clinical information for promotional purposes;
- Close liaison with the sales team to assess the response to and suitability of current promotional material and to ensure these material are being used optimally;
- Supply sales with latest research and marketing information;
- Research and analyze market conditions;
- Identify and develop all Key Opinion Leaders, Key Decision Makers and Key Accounts;
- Identify key competitors and consumer trends;
- Identify opportunities for new and existing products, innovations and product enhancements;
- Make visit of Medical calls regularly;
- Provide ongoing training;
- Manage product-related support, feedback and inquiries from users;
- Support the sales team with the necessary clinical and technical expertise to enable them to promote the product line;
- Advise the sales force and senior managers of new developments regarding the supplier companies or competitor products;
- Build strong relationships with key customers (KOLs), provide clinical data, technical and educational support, monitor current trends and environmental factors, discuss needs and provide solutions;
- Independently and co-operatively participate in the sales process to achieve shared team and company sales target;
- Act as point of first reference for all product related enquiries and work collaboratively with colleagues in regards to regulatory affairs.

**Required skills**:
Qualification:

- Bachelor Degree of Pharmacy or Medicine (or related science graduation)
- Good command in English (a MUST)
- Literacy in computer such as word, excel, PowerPoint. Knowledge & working experience:

- 3-5 year-experience in Product Management position in Medical Devices or Pharmaceutical company
- Good understanding of Vietnam medical & healthcare market
- Good relationship with hospitals Skills:

- Presentation & communication skills
- Strategic thinking
- Analytical skills
- Product marketing & launch



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