Head, International Student Recruitment

6 months ago

Hanoi, Vietnam British University Vietnam Full time

**Job Description**:
**BRITISH UNIVERSITY VIETNAM (BUV)**

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5-star university of excellence by the world-recognised QS accreditor and is also recognised with a university-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

- Offering accredited British and international higher education and training in Vietnam.
- Providing 5-star university campuses, learning spaces, and services.
- Including a compulsory personal and social growth program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Southeast Asia.

**POSITION PURPOSE**

The Head of International Student Recruitment will oversee and coordinate all activities related to the recruitment of international students for the university, ensuring the attainment of enrollment targets and the advancement of our institution’s global presence. This role entails strategic planning and implementation of recruitment campaigns to attract a diverse and skilled pool of international students, as well as collaboration with international recruiting agents. Additionally, the position will involve working closely with stakeholders to enhance the university’s outreach and engagement in key markets, both within Vietnam and internationally.

**AREAS OF RESPONSIBILITY**
- Develop and implement comprehensive international recruitment strategies to meet international student enrollment goals.
- Identify and cultivate relationships with educational agents, schools, communities, and other key partners in Vietnam and global markets.
- Organize and participate in international recruitment events, fairs, and webinars (both in-country and internationally) to promote the university.
- Monitor and analyze market trends, both domestic and international, to identify new recruitment opportunities and adapt strategies accordingly.
- Collaborate with marketing teams to create effective promotional materials and digital campaigns targeting international audiences.
- Ensure compliance with relevant policies and regulations regarding international student admissions.
- Manage the recruitment budget effectively to maximize return on investment.

**COMPETENCIES **_(knowledge, skills, and abilities)_**
- Essential _
- Bachelor’s degree from international recognized university.
- Proven experience in international student recruitment, preferably in higher education.
- Strong knowledge of international education systems and student mobility trends.
- Excellent English verbal and written communication skills; proficiency in a second language is an asset.
- Strong interpersonal and networking skills with the ability to build and maintain professional relationships.
- Demonstrated ability to work independently and as part of a team in a fast-paced environment.
- Proficiency in using CRM systems and other recruitment-related software.
- Experience living or working abroad, demonstrating adaptability and cultural sensitivity.
- Ability to navigate cross-cultural communication and understanding in recruitment efforts.
- Proven track record of successful international recruitment initiatives in diverse cultural contexts.
- Proven track record of scaling up international student enrolment at an international higher education.
- Desirable _
- Master’s degree in a related field.
- Knowledge of visa regulations and admissions processes for international students.

**COMPETENCIES **_(behavioural)_**
- Essential_
- Strong leadership and organizational skills.
- Adaptability and cultural sensitivity in working with diverse populations.
- Results-oriented with a proactive and strategic approach to problem-solving.
- High level of initiative and motivation.
- Ability to manage multiple projects and meet deadlines effectively.
- Desirable_
- Creative thinking and problem-solving abilities.
- Strong presentation and public speaking skills.
- Demonstrated ability to innovate and implement new recruitment strategies.
- Job Title- Head, International Student Recruitment- Post on- Reports T

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