Assistant Product Manager

7 months ago


Ho Chi Minh City, Vietnam L'Oreal Full time

**KEY JOB ACCOUNTABILITIES**
- Assist in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and brand performance in all channels incl. Online & Offline & emerging channels;
- Lead activation projects deployment and the integrated activity schedule ensuring consistency with Brand DNA including communication strategy;
- Monitor and evaluate brand performance to recommend and execute appropriate ways to increase brand equity identifies solutions and make recommendations to improve effectiveness based on performance monitoring;
- Work closely with agencies (Social/ Creative, Advocacy & Activation agencies) to execute flawless brand experiences across touch points
- Delivers specific brand projects as per brand plan, eg. co-branding with a major retailer;
- Monitors allocated budget spend and provides timely communication to relevant stakeholders on end - to - end process of payment, paperwork & any over-spend/under-spend versus planning.
- Partner with different functions (Sales - both Online & Offline, Demand Planning, Legal, E-Marketing, Regional team) for on-going projects, competitors, budget phasing, media plan tracking.

**REQUIREMENTS**
- 2-3 years experiences in brand management with holistic exposure to both Marketing Communication & Business insight (preferably in beauty industry)
- English working proficiency
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