Head of Trade Marketing
2 months ago
**General Information**:
- Date Published- 05-Nov-2024- Advertising Ends- 19-Nov-2024- Country- Vietnam- Location- Vietnam- Role Type- Sales- Work Type- Permanent- ID#- 10486**Position Description**:
- **Proven experience in trade marketing and sales, preferably in the Dairy or FMCG industry**:
- ** Knowledge of market research and data analysis tools**:
- ** Strong understanding of retail dynamics and consumer behavior**
**Role Accountabilities**
- Drive sales volume and gross sales value, optimize product mix, and manage trade spending to achieve net sales and gross margin targets.
- Increase market share, distribution, visibility, and space share for Fonterra products.
- Track category, channel, and customer trends; gather and analyze trade and customer information to generate insights; leverage sales data, retail audits, and consumer panel data to understand shopper behavior.
- Develop category strategies for key channels and customers, aligning with overall business objectives.
- Conduct regular market visits to assess route coverage, product availability, and visibility; monitor market trends, competitor activities, and customer feedback.
- Organize trade research to understand retail and shopper behavior, and evaluate brand performance.
- Build strong relationships with key customers and understand their needs and insights.
- Determine channel trade spending strategies, manage GTN and A&P budgets, develop effective promotions, and optimize product mix to maximize revenue and margin.
- Develop RTM strategies, distribution assessments, and perfect store initiatives; lead activities to increase distribution and improve in-store execution.
- Develop joint business plans with key accounts, collaborate on category management programs, and negotiate trading terms.
- Integrated Business Planning; ensure alignment of marketing and sales activities, develop activity grids, and provide accurate forecasts.
- Lead and motivate the team, build capabilities, and ensure compliance with company policies and procedures.
**About You**
- Bachelor's degree in Business, Marketing, or a related field.
- Proven experience in trade marketing and sales, preferably in the Dairy or FMCG industry.
- Strong analytical skills and ability to interpret data.
- Excellent communication and presentation skills.
- Strong leadership and interpersonal skills.
- Ability to work independently and as part of a team.
- Knowledge of market research and data analysis tools.
- Strong understanding of retail dynamics and consumer behavior.
- Passion for the FMCG industry and a drive to achieve results.
**Our Co-operative**
**Te Mātāpuna toa takitini**
Fonterra’s strength is in the collective.
We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Our rich history is built on farming families working together to share the natural goodness of our dairy with the world.
Collaboration, innovation, and passion was the cornerstone of our creation and something we continue to value today through our commitment to care for the land, our animals, and every drop of milk. Our milk creates goodness through nutritious food with safe, quality ingredients that are loved in New Zealand and around the world.
-
Trade Marketing Specialist
2 months ago
Việt Nam, Vietnam Jollibee Việt Nam Full time**Working Location: Hà Tĩnh/Huế/Quảng Trị** **KEY RESULT AREA**: - Trade area map: Understanding and mapping the traffic generators of each trade area. - Planning and executing marketing activities, promotion, and activation, including proposal development, demand forecasting, POSMs production, budget management, promotion announcements, training...
-
Associate/analyst, Trade Operations Officer
1 month ago
Việt Nam, Vietnam DBS Bank Full timeBusiness Function Corporate and Investment Banking provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing...
-
Omnichannel Marketing Manager
2 months ago
Việt Nam, Vietnam Jollibee Việt Nam Full timeThe Omnichannel Marketing Manager will be responsible for setting up, developing a comprehensive omnichannel strategy that integrates all customer touchpoints, both online and offline through On-premise, In-house delivery, Aggregators channels. This role is crucial in enhancing customer experience, driving sales, and ensuring consistent brand messaging...
-
Trading and Projects Manager Vietnam
3 months ago
Việt Nam, Vietnam ArcelorMittal Full time**Responsibilities**: **Trading Activities**: - Market Analysis: Conduct market research and analysis to identify trading opportunities and assess market trends for steel products, including scrap and iron ore. - Supplier and Customer Relations: Build and maintain strong relationships with suppliers and customers, ensuring effective negotiation and deal...
-
Rfp: Evaluation of The “safe Food for Growth”
3 months ago
Việt Nam, Vietnam Embassy of Canada Full time**RFP: Evaluation of the “Safe Food for Growth” project (SAFEGRO)** **Request for Proposals** **Evaluation of the “Safe Food for Growth” project (SAFEGRO)** **Click **HERE** for French** The Embassy of Canada to Vietnam, acting for the Department of Foreign Affairs, Trade, and Development (DFATD), is seeking to contract a consultant to carry out...
-
Market Linkage for Bqt
3 months ago
Việt Nam, Vietnam Agriterra Full timeAgriterra is seeking for consultancy services to support BQT to catalyze its growth and generate employment. Together we help BQT meet industry standards and market requirements, support supply chain integration, secure opportunities for value addition in domestic value chains, and access and utilize new technologies. We advise and mentor BQT on product...
-
Market Linkage for Bqt
3 months ago
Việt Nam, Vietnam Agriterra Full timeAgriterra is seeking for consultancy services to support BQT to catalyze its growth and generate employment. Together we help BQT meet industry standards and market requirements, support supply chain integration, secure opportunities for value addition in domestic value chains, and access and utilize new technologies. We advise and mentor BQT on product...
-
Customer Marketing Manager
2 weeks ago
Việt Nam, Vietnam Suntory Oceania Full time**Requisition ID**:8781 Job SummarySuntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by...
-
Consultancy Services to Support Tea Market Linkage
3 months ago
Việt Nam, Vietnam Agriterra Full timeAgriterra is seeking for consultancy services to support Tea market linkage for LACO. The main objectives of the assignment are: - Review LACO's product range and market development plan to make appropriate recommendations. - Evaluate the tea market in some target localities such as Nghe An, Thanh Hoa and Hanoi. - Develop appropriate marketing strategies...
-
Senior Digital Marketing
1 week ago
Việt Nam, Vietnam Lixibox Full time**Salary**: Thương lượng **Location**: LXB Company - Office **Team**: International **Application deadline**: 16/12 — 15/01/2025 **Job Description**: **Working Location**: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC. **Team**: International **Line report**: Team Lead Lixibox is a full-stack one-stop omni-channel solution for...
-
Vp/avp, Unit Operational Risk Manager
4 weeks ago
Việt Nam, Vietnam DBS Bank Full timeBusiness Function Corporate and Investment Banking provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing...
-
Senior Brand
2 months ago
Việt Nam, Vietnam Lixibox Full time**Salary**: Thương lượng **Location**: LXB Company - Office **Team**: Product Marketing **Application deadline**: 14/10 — 13/11/2024 **Job Description**: **Working Location**: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC. **Team**: Product Marketing **Line report**: Product Marketing Lead Lixibox is a full-stack one-stop...
-
Consultant to Conduct Assessment The Status of
3 months ago
Việt Nam, Vietnam People’s Committee of Nam Can District (Project Management Board) Full time**1. PROJECT INFORMATION** Save the Children organization International in Vietnam (SC), along with the People’s Committee of Nam Can District (Project Management Board), is implementing the project My Forest Child (MFC), sponsored by the Save the Children Korea (SCK). The MFC project proposes a comprehensive and integrated approach to address loss of...
-
Nhân Viên Marketing
2 months ago
Việt Nam, Vietnam MEDLATEC Full time**MÔ TẢ CÔNG VIỆC** - Lập kế hoạch, ngân sách và triển khai bài PR, Quảng cáo, trên các kênh truyền thông như website, social media, các chiến dịch truyền thông Online hoặc Offline; - Tối ưu hóa các nội dung truyền thông nhằm tăng hiệu quả và tương tác cho dịch vụ Y tế của Công ty cung...
-
Việt Nam, Vietnam Lixibox Full time**Salary**: Thương lượng **Location**: LXB Company - Office **Team**: Product Marketing **Application deadline**: 14/10 — 31/12/2024 **Job Description**: **Working Location**: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC. **Team**: Product Marketing **Line report**: Product Marketing Lead Lixibox is a full-stack one-stop...
-
Marketing and Communications Manager/executive
3 months ago
Việt Nam, Vietnam Aman Group Sarl Full timePhan Rang City, Vietnam - Marketing - 2706 - Amanoi **Job Description**: **POSITION OVERVIEW** The Marketing and Communications Manager is responsible for contributing towards and implementing the marketing and communications strategy for Amanoi, including managing all of the English-speaking social platforms. This role is responsible for creating...
-
Category Operations Manager
2 weeks ago
Việt Nam, Vietnam Suntory Oceania Full time**Requisition ID**:8642 Job SummarySuntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by...
-
Category and Channel Development Executive
2 weeks ago
Việt Nam, Vietnam Suntory Oceania Full time**Requisition ID**:8764 Job Summary**Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the brilliance of life, by...
-
Category Operations Executive
20 hours ago
Việt Nam, Vietnam Suntory Oceania Full time**Requisition ID**:8804 Job Summary**About Company**: - Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world. With a history dating back to 1899, we are driven by a profound purpose: to inspire the...
-
Planning Manager
2 months ago
Việt Nam, Vietnam Fonterra Full time**General Information**: - Date Published- 04-Nov-2024- Advertising Ends- 18-Nov-2024- Country- Vietnam- Location- Vietnam- Role Type- Supply Chain & Logistics- Work Type- Permanent- ID#- 10525**Position Description**: - **Experience in supply chain, logistics, or planning**: - ** Strong planning and forecasting skills**: - ** Proficiency in inventory...