Assistant Brand Marketing Staff

3 weeks ago

Ho Chi Minh City, Vietnam Công Ty TNHH Perfect Companion Việt Nam Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Brand management
- Manage the assigned product portfolio. Recommend medium/long term brand strategies (including segmentation, positioning, targeting of the product and building brand equity).
- Assures the exploitation of the consumers’ predilection for both the products and brand promises creatively and effectively in order to increase market share, sales volume, revenue and profit.
- Make annual marketing plan, budget plan for each brand.
- Monitor and analyse Brand performance, Sales performance, Market requirements, then recommends appropriate actions for the marketing mix.
- Plan and responsible for the execution of integrated marketing communications (IMC):

- Cooperate to the Import Dept. in customs clearance procedure.
- Tracking the inventory and support the forecast plan.
- Compiling communication plan, creative brief, media brief and production; Coordinates with advertising agency, suppliers and internal resources to develop ATL (Print Ad, Online advertising, PR, outdoors )
- Plan and execute the consumer promotion on both TT and Online
- Coordinate with Event to run BTL activities (sampling event, brand activation, seminar, offlinein order to build brand equity (TOM brand awareness, loyalty, unique
- strong-favourable brand associations & images)
- Coordinate with designer to make materials for POSM, POP, Gifts

New Product Development (NPD)
- Research, evaluate and planning Marketing Strategy for launching new products.
- Tracking, report and adjusting the launching plan of new products to assure the high effectiveness.
- Cooperate to Group, other departments to make the launching plan effectively.

Market analysis; report
- Analyse of changes and development trends of the market.
- Analyse the business situation and marketing activities of the brand and competitors.
- Understanding insights, behaviour, consumption trends of target customers
- Evaluate market feedback; competitor's marketing communication activities to suggest appropriate communication ideas for each campaign.

Perform other duties as assigned by manager.

**Chức vụ**: Nhân viên/Chuyên viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Công tác phí
- Nghỉ phép năm

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:

- Using MS software such as Word, Excel, Power point, Outlook.
- English: Intermediate.
- Good analytical skills
- Strong communication skills and team orientation.
- Creative, passionate
- Hard-working and ready to work in high pressure environment.
- Proactive and takes initiatives.
- Have >2 years’ experience in Marketing as the same position (FMCG will be an advantage)

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí,Truyền Thông/PR

Đại Học
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