Brand Marketing Assistant Manager

5 months ago


Ho Chi Minh City, Vietnam Samsung Electronics Full time

Position Summary

1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.

2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role and Responsibilities
- [Brand Strategy & Deployment] Understand market context and situation to provide relevant strategy to strengthen brand image and market share, alongside with appropriate actions.
- [Communication] Develop communication strategy with actionable activities to Galaxy A targeted users in each mobile segment.
- [Campaign Management] Participate in the creative concept from planning-to-execution of multi-dimensional campaigns throughout consumer touch points.

Skills and Qualifications
- A minimum of 3-year experience in IMC and brand/ marketing roles
- Strong understanding of brand/ marketing strategy and channels
- Endurance under high-working pressure
- Capable of stakeholder management
- Flexibility & adaptation to fast-pace process
- Professional English proficiency

Li-SAVINA #Li-Midsenio



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