Digital Social Marketing and Event Coordinator

3 months ago

Thành phố Hồ Chí Minh, Vietnam VCF Full time

**Click **HERE** for Vietnamese**

**ORGANIZATION BACKGROUND**:
The VinaCapital Foundation (VCF) is a USA-registered 501-c3 public charitable organization, licensed as an international non-governmental organization in Vietnam. Founded in 2006, VCF’s mission is to create healthcare and education solutions to assist underserved and marginalized children and women. The work of VCF touches the lives of millions of Vietnamese in 63 provinces every year.

**Our mission**: Create healthcare and education solutions to assist underserved and marginalized children and women.

**Our vision**: A thriving Vietnam where all children and women are healthy, educated, and empowered to benefit equally from economic growth to contribute to society and become agents of change.

**JOB DESCRIPTION**

**Job title**

:
**DIGITAL SOCIAL MARKETING AND EVENT COORDINATOR**

**Reporting to**

:
Director of Marketing, Communications & Events

**Department**

:
Marketing, Communication and Events

**Location**

:
Ho Chi Minh City, Vietnam

**GENERAL RESPONSIBILITY**:
The Digital Social Marketing and Event Coordinator is responsible for supporting VCF’s public engagement through media networks, campaigns, and fundraising events. The role involves creating and implementing digital marketing plans to ensure high-quality media coverage and successful execution of VCF’s advocacy campaigns and events. The coordinator will also play a key role in planning and executing digital fundraising campaigns in collaboration with digital and social platforms.

**KEY RESPONSIBILITIES**:
**Digital Marketing**:

- Oversee and maintain VCF’s website and social media presence, increasing them through SEO/SEM, ensuring regular updates, creative campaigns, and audience engagement.
- Collaborate with content creators and designers to produce high-quality digital branding materials, including photos, videos, infographics, and animations. Able to support the Content Creator with social media posts and stories relating to the campaigns of VCF, strategic partners and donors.
- Monitor and respond to inbox messages and comments on VCF’s social media channels including but not limited to Facebook, Instagram, LinkedIn, etc.
- Manage digital advertisements on platforms such as Facebook, Instagram, Zalo OA, and Google, ensuring effective performance against ROI and KPIs.
- Monitor and optimize the performance of digital campaigns, identifying trends and insights to improve strategies.
- Develop and implement new growth strategies, including experiments and conversion tests.
- Coordinate with internal teams to optimize user experience across digital platforms and create effective landing pages.
- Serve as the primary contact for digital agencies
- Deliver comprehensive reports on the performance of digital marketing activities, including monthly, quarterly, and annual analyses.

**Event Management**:

- Manage event-related digital campaigns and promotional activities, ensuring alignment with overall marketing strategies.
- Support the execution of VCF’s events under the direction of the Event Senior Coordinator when necessary

**Campaign and Fundraising Management**:

- Develop and implement fundraising strategies and campaigns with relevant program directors on digital platforms
- Monitor campaign progress, providing real-time updates and making necessary adjustments to ensure success.
- Summarize campaign outcomes and provide detailed reports to senior management.

**MINIMUM REQUIREMENT**
- Bachelor’s degree in Marketing, Communications, Public Relations, or related fields.
- 2-3 years of experience in digital marketing and event organization, **with at least 2 years of strong hands-on experience in digital marketing required**;
- Experience in the non-governmental or non-profit sector in Vietnam is preferred.
- Strong communication skills in both Vietnamese and English.
- Excellent interpersonal skills with attention to detail.
- A strong sense of responsibility and passion for charitable causes, especially those supporting children and women.
- Proficiency in visual content production, including photography, videography, and design, is an advantage.
- Ability to travel locally.

**HOW TO APPLY**
- **Application Deadline**:Oct 21, 2024**.
- Organization: The VinaCapital Foundation (VCF)
- Our address: 14E21 Thao Dien Street, Thao Dien Ward, Thu Duc City, Ho Chi Minh City;
- Working hours: Monday - Friday, 8:30 AM - 5:30 PM.

Job Details

**Organisation Name**:

- VCF**Location**:

- Ho Chi Minh**Application Deadline**:

- Mon, 2024-10-21

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