Marketing Creative Production Lead

3 months ago

Ho Chi Minh City, Vietnam Intrepid Group Full time

**About Intrepid**

We are supported by Ascential, a global leader in information, analytics and eCommerce optimization. Together with Ascential, Intrepid is growing rapidly, with many exciting opportunities to work with leading brands and ecommerce platforms across multiple categories. By joining us, you’ll get to experience what it takes to drive a successful ecommerce business end to end.

**About the Role**:
As **Marketing Creative Production Lead**, with a deep understanding of content production on different social platforms, you are responsible for developing content strategy and overseeing the creation and production of various types of content, ensuring production outcomes meet the required standard of quality and be consistent with clients' branding and objectives. You will work closely with both the Marketing team and internal Commercial team as well as manage relationships with clients to drive full content marketing solutions for brands.

**What will you be Doing**:

- Develop content strategies (content angles, design & video effects, channels and talent selection, timing & frequency, promotion mix,...) to make recommendations to clients aiming at achieving ROI with regards to effective message delivery to a target audience and revenue-generated content
- Coordinate and manage the Marketing Creative Content Production team for setup and production of high-quality content (Livestream, video, product-promotion script,...) to drive engagement, increase followers base, and create sales opportunities
- Collaborate with Commercial Key Account Management, Clients, Platform Partners, and other Vendor Partners for planning and implementing Livestream and Video production as aligned with brands
- Establish KPIs to measure the effectiveness of the produced content, evaluate and report accordingly to brands
- Conduct research to curate industry-related news & latest social media trends, identify competitive benchmarking, and proactively propose to clients to create win-win solutions for both Intrepid and brands
- Connect and nurture relationships with client stakeholders as well as maintain professional daily communication to respond to clients in a timely manner
- Identify and manage KOLs/KOCs and freelance creators per needs of different projects as well as develop our network talent ( in-house, freelancers, and booking via vendors)
- Manage, develop, and coach a core team including content specialists, account coordinators, and videographers
- Coordinate with the Intrepid Regional Team as needed on projects and best practices

**Who do we look for - The Ideal Profile**:

- Preferably 4+ years (digital) marketing / social media marketing experience working with brands, or a marketing role in a social media agency
- Proficiency in developing and implementing a content strategy which involves conducting comprehensive research & market benchmarking, identifying the target audience, selecting effective channels and tactics, and implementing content production to grow the brand's customer base and generate good ROI
- Advanced knowledge of social media platforms (Facebook, Instagram, TikTok, etc.) and various content creation tools on these platforms, a good understanding of social media success metrics, and experience in content planning & production
- Strong in project management with capabilities to coordinate plans for brands with different internal teams, clients, and partners
- Ability to create compelling & trendy content ideas, organize and handle Tiktok live streams with regard to studio setup, technician support, and reporting
- Availability during out-of-business working hours to attend livestream production per the schedule agreed upon with the brands
- Expected onsite availability for 3 days/week on average at either company or in-house studio to organize livestream and coordinate production team until the smooth operation
- Client service mindset
- Proven leadership skills and experience managing or supervising a team are a plus
- Ability to adapt and thrive in a fast-paced client-driven start-up and ecommerce environment
- Strong verbal and written communication skills in both English and Vietnamese
- Strong interpersonal, relationship and communication, listening, and negotiation skills
- Graduate of Business, Marketing, Communication Studies, or other related courses.

**What we offer**:

- Excellent and competitive salary package
- Hybrid working policy (must be willing to be onsite three days per week)
- Key external-facing position in a fast-growing international ecommerce company that has strong momentum and strong competitive differentiators (team, technology, regional footprint), this role offers an exciting growth journey and opportunity to co-create our success story.
- You will work with leading brands across different categories to shape their presence across all ecommerce platforms in the years to come and will have a broad view of the latest developments in the South East Asian

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