Creative Lead
6 months ago
**70% Creative**:
- Create Videos Scripts (TVC/iTVC, Viral Clips, ) from idea to execution
- Interview clients, industry experts and internal teams
- Take the lead in presenting creative concepts and copy to internal teams and clients. Proactively manage client revisions and reviews.
**30% Planning & Management**:
- Be an expert in Diag’s content marketing strategy, brand guidelines, style guide, and content typology. Rigorously proofread and edit every piece of work to deliver the highest-quality deliverables.
- Don’t just write. Be a strategic advisor to senior marketers and client service practitioners, helping to clarify business objectives, define key messages, and differentiate Diag.
- Be an innovator. Continually recommend new creative channels, technology, approaches, or assets for campaigns.
- Play an active role on the Creative Development team by participating in internal task forces and strategic initiatives with growth, planning and copy team.
- Stay on top of all trends and maintain best practices
- Inspire, train and coach the team members for their personal growth
**REQUIREMENTS**:
- Care for other human beings, environment, and others.
- Growth mindset, integrity
- Proven work experience as a Senior Copywriter, Product Copywriter or similar role, especially in Health industry.
- Portfolio of published articles
- Clear, concise writer who can distill complex ideas into easily understood language.
- Strong editing and proofreading skills.
- An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
- Solid time-management skills
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