Marketing Director

4 months ago


Ho Chi Minh City, Vietnam Source of Asia Full time

**About Source Of Asia**

Way beyond a simple consulting firm, Source of Asia is an international business accelerator. In simple words, we enable our customers to explore, operate and grow business in Vietnam, across ASEAN, and further afield. We thrive on challenges, permanently motivated to learn and grow along the way. We believe success lies in the human relationships we build. This dynamic environment is the ideal gateway for talents, who believe, like we do, in sustainable growth. Our fast-growing company is permanently looking for new talents.

**Main Responsibilities**

**Market Research and Analysis**:

- Conduct comprehensive market research to understand local consumer behavior, preferences, and trends in the beauty industry.
- Analyze competitors’ strategies, strengths, and weaknesses.
- Identify target demographics and market segments.

**Brand Development and Positioning**:

- Develop a strong brand identity and positioning that resonates with the Vietnamese market.
- Ensure consistency in branding across all marketing materials and channels.
- Create a compelling brand story and value proposition.

**Product Strategy**:

- Localize product offerings to meet the specific needs and preferences of Vietnamese consumers.
- Plan product launches, including timing, pricing, and promotional strategies.
- Gather feedback from consumers to inform product development and adjustments.

**Digital Marketing**:

- Develop and implement digital marketing strategies including SEO, SEM, and content marketing.
- Manage social media platforms (e.g., Facebook, Instagram, TikTok) to engage with consumers and build an online community.
- Utilize influencers and KOLs to promote the brand and products.

**Sales Support and Channel Management**:

- Collaborate with sales teams to develop strategies for retail distribution, both online and offline.
- Work closely with distributors and retail partners to ensure effective product placement and promotion.
- Support retail partners with marketing materials, training, and promotional activities.
- Monitor and analyze sales performance to optimize marketing efforts.

**Public Relations**:

- Build and maintain relationships with local media, beauty bloggers, and industry influencers.
- Manage public relations efforts to generate positive media coverage and handle any potential crises.

**Customer Engagement and Loyalty Programs**:

- Develop customer engagement strategies to build a loyal customer base.
- Implement loyalty programs and initiatives to retain customers.
- Gather and analyze customer feedback to improve service and offerings.

**Requirements**:

- Bachelor’s degree in Marketing, Business Administration, or related fields.
- Preferred qualification: MBA degree.
- At least 10 years of experience in marketing, preferably in the beauty industry.
- Proficient in English communication; French language skills are advantageous.
- Demonstrated authenticity, creativity, and dynamism in previous roles.
- Strong leadership, team management, and independent working skills.
- Creativity, strategic thinking, and problem-solving abilities.
- Excellent communication, presentation, and negotiation skills.
- Proficient in marketing tools and software, and data analysis (Google Analytics, Facebook Ads Manager, etc.).

**Benefits**
- Competitive salary package commensurate with experience and qualifications.
- Opportunities for professional growth and development within a dynamic team environment.
- Comprehensive training and support are provided to enhance technical skills and knowledge.
- Access to cutting-edge tools and software to support job responsibilities.
- Health insurance and other employee benefits follow company policies.

Pay: From 130,000,000₫ per month



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