Marketing Manager

2 weeks ago


Ho Chi Minh City, Vietnam NavigosSearch Full time

**What We Can Offer**:
Brand & Marketing Management
Develop brand strategies that deliver the desired brand positioning in the market, track brand health
Create yearly Marketing plan (key activities, budget, headcount, ) for Marketing Department (Brand Communication, Product Management, Local Store Marketing, Merchandising and International market)
Ensure marketing strategies are developed and executed that deliver a strong customer value proposition, with the correct promotional message, channels and weight
Maintain editorial control on all marketing and public relations collateral that is released on behalf of the company
Develop a measuring system for determining the success of each marketing program, manage the quality and effectiveness of campaigns
Facilitate strategic relationships and partnerships with key industry players, agencies, and vendors
Build strong, trusting relationships with key colleagues including Business Unit Heads, and cross Functional leaders

Product & Price Management

Understand key marketing performance metrics and tracking tools to provide competitive analyses, forecasts the consumer/ market trend, then translate the results into actionable insights, influence present and future products
Develop the menu architecture and manage the overall product development process
Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
Drive revenue via ADTC and flagship sales

Team development

Provide leadership to develop a capable and professional team
Provide coaching, motivation, educational, and experiential growth opportunities to ensure the engagement of a high-performance team.

**Job Requirements**:
3 years’ experience in a management role
Industry knowledge - Food Service, QSR, Casual Dining, Consumer Retail, and/or F&B Industries
Proven track records of success in senior marketing roles and in creating marketing campaigns
Experience with digital and print marketing, content marketing, and social media marketing Experience in franchisee management having knowledge of new product development, performance management, budgeting & Financial concept
Results-focused
Proficient in Microsoft Office - Word, PowerPoint, and Excel
Strong leadership, critical thinking, decision-making skills
Excellent presentation & communication skills
Good problem-solving & change management skills

**Job Locations**:

- Ho Chi Minh



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