Communications Manager
5 months ago
**Description**
BRAND MARKETING
- Support Marketing Director in developing branding and communications campaigns
- Lead and coordinate with other functions to execute marketing activities in online channels (contest, webinar, onboarding, survey, etc)
- Develop or provide guidance for content and visual of materials about the brand, teachers, products across offline channels (Experience Centers, OOH, activation, events, etc ) and online channels (telesales, website), in formats such as key visual, video, sales collaterals, leaflet, brochure, POSM, and decoration, billboard, backdrop, etc.
- Propose and manage expenses for the above marketing activities and materials
- Recruit, train and evaluate the performance of team personnel
CONTENT MARKETING
- Create the content plan to expand our company’s digital footprint and brand awareness that drive leads, subscribers, awareness basing on understanding of Marathon’s core values, customer insights and competitive advantages.
- Continuously measure and improve content performance; analyze content performance and create reports leveraging Google Analytics, HubSpot and social media analytics tools towards some business metrics such as page views, unique visitors, conversion, followers, engagement rate etc.
- Build plan, write and book PR articles to enhance the brand positioning of the company
- Proof-read SEO articles to support digital marketing team
- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
- Interact with content specialists, graphic designers and internal team members to ensure consistency in branding & message across all contents
**Requirements**:
- More than five years of experience in branding, communications and content in both offline and online channels. Experience in Education is a plus.
- Have experience in managing a team
- Excellent verbal and written communication skills, able to produce both short copies (slogans, key messages for sales collaterals) and content in short (social) and long forms (blog, PR)
- Bachelor’s Degree and above
- Able to work independently under mínimal supervision
- Proficiency using Excel, Word, and PowerPoint
- Experience with planning, tracking and reporting
- Good at managing time, priorities and expenses
**Salary**: 20,000,000₫ - 40,000,000₫ per month
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