Marketing Manager

4 weeks ago


Ho Chi Minh City, Vietnam bp Full time

Location
- Vietnam - Ho Chi Minh City
- Travel required
- Negligible travel should be expected with this role
- Job category
- Marketing
- Relocation available
- This role is eligible for relocation internationally
- Job type
- Professionals
- Job code
- RQ068229
- Experience level
- Senior

Job summary

**Entity**:
Customers & Products
**Job Family Group**:
Marketing Group
**Job Summary**:
As a key member of the Marketing leadership team, you will contribute to the delivery of CIP and balanced scorecard.

**What You Will Do**

Lead the marketing organization to ensure consistent, successful and rigorous implementation of local and global marketing strategies, for the business to underpin Castrol strategy and CIP delivery.

To be responsible for all marketing activities and processes from planning to execution across all categories in Vietnam including Bikes, Cars, CV and Industrial. Aligning with global and regional space strategies and initiatives, this role will be responsible for development of the local marketing plan and product offerings, to liaise with sales and supply chain, and to implement it optimally and efficiently at country level.

To improve our competitive position including relative brand health as well as volume and value share in Vietnam. The Marketing Manager will demonstrate leadership in building the required organizational capability to effectively turn deep consumer and customer understanding into winning programs enabling us to break away from the competition. This role is accountable for overall marketing performance as well as for the optimisation of revenue investment spends.

**Key Accountabilities**

**Planning**
- Full accountability for marketing strategy and its delivery in the context of the business’s strategy including Castrol/C&P/PU and market level marketing plans.- Be responsible for the country team to develop the annual marketing plans & marketing roadmap and align with the respective signed off CIP and Strategy Activation Plan- Accountable for marketing investment and establishing programs to provide assurance and measurement against strategic and tactical goals.- Bring the voice of consumers and customers to the leadership table and ensuring appropriate focus on delivery of strategy.- Contribute for key Castrol and CVPE global innovation pipeline development as representing Castrol Vietnam with strong local insights**Execution**
- Drive the activation of Marketing programs as per signed off plans in the accountable geography- Ensure effective deployment of ASP across activity sets and programmes in markets. Conduct meticulous evaluation of the business results/return on investment to ensure cost efficiency.- Product portfolio management to deliver near
- and long-term GM growth targets consistent with global space/brand strategies- Communication and promotion to both consumer and trade including thought leadership programmes to B2B customers- Champion and drive the generation of key insights through market insights and competitive intelligence in order to feed into strategic planning, pricing and insight decision-making- Channel strategy, customer segmentation and development of winning customer value propositions- Lead the CMR process, and provide inputs/outputs to the OBP, opportunities/vulnerability- Direct responsibility for product value price setting using IPP toolkit, Complete for every new power variant (OD&I 2,3+4); gather market price intelligence data in line with BP legal guidelines and lead the strategic pricing for the brand portfolio and work closely with the Country sales director to run country and channel pricing to deliver GM and topline goals- Accountable for seeking approval for in-year material re-allocation of investments in sponsorships, advertisement, promotions, trade marketing, market research and product launches**People Management**
- Lead the people agenda in marketing function to build an outstanding Marketing function with solid capability and strong talent pipeline, with clear direction, mentorship and development arrangement**What You Will Bring**
- Having 10+ years of leadership experience of B2C or B2B Marketing in global FMCG companies or Marketing led companies- Experience of leading high-performance teams- Significant experience in disciplined marketing campaign execution- Experience of working in a matrix organization with sophisticated customer interfaces- Lubricants experience preferably.**Skills & Proficiencies**
- Expert in developing of Marketing Strategy- Excellent Brand management- Customer Value Proposition Development and Engagement- Marketing Pricing management.- Sector, Market, Customer and Competitor Understanding.- Strong Project & Relationship Management.-
**Travel Requirement**

Negligible travel should be expected with this role
**Relocation Assistance**:
This role is eligible for relocation internationally
**Remote Type**:
This position is a hybrid of office/remote working
**Skills**:
**Legal Disclaimer**



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