Digital Marketing Manager

2 months ago


Ho Chi Minh City, Vietnam Diag Full time

Diag is undergoing an exciting period of transformation, including the critical rebuilding of our website. We are seeking a highly motivated and experienced Digital Marketing Manager with a strong background in performance marketing, SEO, and patient lifecycle management. In this role, you will lead and execute our digital marketing strategies, with a specific focus on both traditional performance marketing and SEO techniques. Your contributions will be critical to the success of our website reconstruction and overall digital presence. Additionally, you will be collaborating closely with Diag's engineering and product teams on the website rebuild, ensuring a seamless integration of marketing efforts. If you are a digital marketing professional with a strong background in performance marketing and SEO, passionate about healthcare and technology, and eager to make a difference, we encourage you to apply.

**Qualifications**:
Proven experience in SEO, SEM, and performance marketing.

Strong analytical skills and proficiency in data analysis tools.

Proficiency in Google Analytics, Google Ads, and other marketing tools.

Experience with CRM and patient lifecycle management.

Fluency in Vietnamese and strong English

**Key Responsibilities**:
**SEO & Performance Marketing - Website Rebuild Collaboration**:
Develop and execute SEO strategies to improve organic search rankings and user engagement, working closely with Diag's engineering and product teams on our website rebuild.

Plan, execute, and manage performance marketing campaigns to maximize ROI and achieve KPIs.

**Content Marketing**:
Create SEO-optimized content that aligns with the marketing strategy.

Strategically distribute and promote content to reach target audiences effectively.

**Data Analysis, CRO, and Reporting**:
Monitor and analyze campaigns to track KPIs and identify trends.

Implement A/B testing and conversion rate optimization (CRO) techniques to improve website conversion rates.

Generate regular reports and provide insights to improve marketing efforts.

**Patient Lifecycle Management & CRM**:
Enhance patient lifecycles through targeted reminders, personalized ads, and engagement strategies.

Work with our engineering & product teams to utilize CRM tools to nurture patient relationships and improve the overall patient experience.

**Keyword Research, Competitor Analysis, and Budget Management**:
Conduct in-depth keyword research to identify high-value, low-competition keywords.

Keep abreast of industry trends and monitor competitors.

Collaborate in the development and management of various digital marketing budgets.



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