Digital Marketing Manager

7 months ago

Ho Chi Minh City, Vietnam The Grand Ho Tram Strip Full time

**Position Summary**

The Digital Marketing Manager of The Grand Ho Tram Strip will manage all brand communications through digital channels; set up, execute stand alone projects as well as integrated campaigns, develop brand presence, track online and conduct analysis for future business and campaigns.

The Digital Marketing Manager will be responsible for delivering the digital brand objectives, generating significant local and international awareness of the luxury resort through targeted campaigns.All responsibilities are to be performed in accordance with departmental and company policies, practices and procedures, as well as within the framework and intent of the Vision of the property.

**Qualifications**
- Bachelor/ Master degree in Marketing, E-commerce, Business or Communications.
- A minimum of three (3) to five (5) years working experience, expertise in digital marketing and online PR in an agency or consumer branding environment
- Experience in working with agencies is an advantage.
- Luxury Hotel Digital/ Online Marketing experience preferred.
- Proficiency using tools to track and report on response rate, traffic and pick up
- Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising.
- A good working knowledge of web analytics; Photoshop and Dreamweaver ideal but not essential
- Understanding of the principle of design for digital communications, the digital landscape and how it can be used to support and develop the brand
- Ability to interpret brand parameters and goals and setup a vision for achieving them through communication vehicles, sell this vision and execute it
- Experience in website management and digital content management
- Good understanding of customers and market dynamics and requirements
- Experience of budgeting, reporting and analysis (Excel)
- Ability to deal effectively with internal customers, external customers, and third party suppliers.
- Strong understanding and appreciation of the concept of luxury and quality.
- Ability to communicate fluently in primary language (English) of the workplace both verbally and nonverbally.

**Responsibilities**:

- To be responsible for developing, executing and delivering the hotel’s digital/ online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels.
- To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives
- Develops online marketing strategies to drive leads, increase volume, market share, and hotel revenue, ensure through gap analysis, appropriate support to correct performance within cost effective targets
- To be responsible for improving the design, usability, content and conversion points of the hotel’s website.
- To work with DOSM and Marketing team to plan and implement all digital marketing campaigns including digital campaign collateral
- To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing
- Involve in the development of annual marketing strategies
- Keeps leadership informed on a timely basis of any undue variance from expected results.
- Must be able to meet the attendance guidelines of the job and adhere to departmental and company policies.

**Essential Competencies**

**Planning, Organization & Time Management** - Creates plans and breaks tasks down into manageable and measurable components in order to achieve organizational, project, and personal goals. Actively controls and structures use of time to most effectively accomplish work, projects, and goals.

**Creativity & Innovation** - Generates or facilitates the generation of new ideas, methods, products or solutions based on original, novel or unconventional approaches. Being innovative in predict any risk of labor management of the Company.

**Critical Thinking** - Evaluates the quality of thinking by analyzing and synthesizing information using a rational approach.

**Problem Solving & Decision Making**:

- Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives, and propose solutions. Select a course of action from different alternatives to reduce risk and uncertainty and to create optimal outcomes.

**Personal Characteristics & Values**

**Adaptability **- Recognizes and is open to changing circumstances and alters behavior as necessary.

**Integrity & Ethics** - Conducts all business activities according to the highest organizational, social, ethical, and legal standards.

**Team focused** - Builds up team work spirit and deliver great supports and assistance to all departments & managers in PR issues

Loại hình công việc: Toàn thời gian

Lương: 30.000.000₫ - 40.000.000₫ một tháng

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