Digital Marketing Manager

5 days ago

Ho Chi Minh City, Vietnam Elanco Full time

Education : EQUIVALENTEXPERIENCE

**As a leading global animal health company, Elanco delivers innovative products and services to improve the health of pets and farm animals around the world because we believe making animals' lives better, makes life better. Since 1954, we have provided solutions that support veterinarians, farmers and pet owners to advance our vision of Food and Companionship Enriching Life. Elanco's promise to employees: Together, we foster an inclusive culture where everyone can make a difference, encouraging ownership, growth and well-being.**

Responsibility for driving digital strategy, Manage SCRM (Social Customer Relationship Management), digital and social Media key day-to-day activities related reporting. Guide the content, function, creativity, and visual of the brand digital platform and improve the construction and revision of the digital platform. work closely in digital related project with related stakeholders within Marketing team and cross-functional teams. The Digital Marketer will add value in driving brand awareness, brand engagement and marketing automation

**Responsibilities**:

- Establish a strategy & execution plan for digital (SCRM+CDP Customer Data Platform) and marketing automation to deliver against the marketing plan and activities.
- Manage and execute SCRM+CDP system, link the system with business process and BU strategy.
- Lead/Support online brand communication content release, planning and execution
- Support to set up goals and tracking progress for digital platforms and campaigns.
- Capture data and generate regular digital reports, like CDP, social listening etc
- Monitor brand online performance and lead post-campaign reporting.
- Generate Leads by digital way to effective business process or create new business opportunity.
- Define appropriate leads and make best practices and strategies to extend market share.
- Define action plan to implement the new business opportunities.
- Define and explore future business opportunities by data analysis
- Track campaigns KPIs, continuous testing, adjustment, and work with Product Manager, Marketing Manager to improve campaigns
- Work in tandem with various teams to support digital activation design to make our campaigns successful (e.g., brand management, MCO, SO etc.).

**Requirements**:

- Undergraduate degree above, major in digital, Marketing, IT, Analysis, Veterinary, Animal Science, and other relevant area, bachelor degree or above.
- At least 2-4 years of experience in a similar role.
- Experience in SCRM+CDP management, or digital marketing or marketing automation in healthcare or FMCG industry.
- Strong ability to build trust with and influencing internal and external business stakeholders
- Effective working in a fast paced and evolving environment that requires strong ownership, bias for actions, ability to prioritize, and deliver high quality results.
- Fluent English in both spoken and written

**Additional Preferences**:

- Positive attitude and fits well with Elanco Cultural Pillars
- Demonstrated experience in working effectively with teams and various functional areas such as digital, research, sales operation, finance, IT etc.
- Strong understanding of stakeholder requirements and be able to successfully communicate and drive plan into action.
- Strong analytical skills with attention to detail, commitment to excellence, and drive to achieve positive results.
- Ability to set priorities and manage multiple tasks.
- Excellent planning and execution.
- Excellent organizational and implementation skills
- Strong Communication skills: verbal, written and interpersonal
- Mastery of and compliance with project approval requirements, Elanco policies and procedures

**Other Information**:

- Travel: no more than 10%
- Location: Ho Chi Minh Office, Vietnam

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

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