Digital Marketing Manager
4 weeks ago
**About UOB**
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices.
Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
**Responsibilities**:
- Partner with Product Marketing Management in monitoring strategic acquisition marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit/acquisition from each program/product and deliver on client value propositions
- Deploy profitable digital performance marketing strategies, implement key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors
- Ensure successful execution of digital performance marketing plans and execute priorities for business or product possibly requiring coordination and integration across units
- Utilize specialty knowledge to review, analyze, and develop beyond existing solutions
- Contribute to day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, as well as provide input into project plans and program affecting job family/function within a region/business
- Implement client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
- Collect client and competitor market research, develop a product innovation roadmap, and partner with Marketing Product Managers in managing all aspects of program life cycle management including market demands, technology trends, and competitive field
**Job Requirements**
- 2-5 years of relevant experience, having experience in digital media agency is a plus
- Working knowledge of product management, program management, and marketing
- Working knowledge of digital performance tools, digital platform and other related to digital performance
- Working knowledge of the business
- Strong skillset in excel & familiar with digital/data analytic tools
- Ability to collaborate especially with internal/external partners on delivery of client-facing solutions
- Ability to partner with and influence cross functional team to deliver client needs
- Consistently demonstrates clear and concise written and verbal communication
- Business acumen with ability to review alternate courses of action and comprehend trade off decisions
**_Education:_**
- Bachelor’s degree/University degree or equivalent experience
**Be a part of UOB Family
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