Sea Digital Marketing Manager

1 week ago

Ho Chi Minh City, Vietnam Adecco Full time

Job LocationHo Chi Minh City

Job typePermanent

SalaryNegotiable

Theo lĩnh vựcMarketing / PR

Experience7-10 Năm

IndustryConstruction

**Job summary**:
**Responsibilities**:
**A. Building regional and co-developing country digital marketing and e commerce strategy**
- Leading and driving the development of the regional digital strategy to support the delivery of business and marketing objectives.
- Working with Country Digital and Ecommerce Manager to develop annual digital plan including digital channel optimization, digital campaigns, new initiatives, budget planning.

**B. **Partnering with global digital teams to develop the new digital initiatives**
- Understand ASEAN markets’ consumer/customer and shopper insights across region that will serve as strong anchor for developing the new digital initiatives for region.
- Together with Insights and Country Digital and Ecommerce Manager to identify emerging media consumption and consumer engagement trends, share learnings and recommend actions on digital plan.
- Ensure continuous optimization and improvement on media ROAS across all channels.
- Managing and working with stakeholders related to IT, Risk and Group and users on regulatory and internal due diligence, users testing and remediation requirements relating to digital platforms.

**C. Planning, developing and enhancing the Digital Marketing App and online shopping experience.**
- Execute app development projects smoothly with internal team and external digital agencies to make sure on time and high quality.
- Develop the standard Dulux e-shop for region. Join discussion with country team on consumer engagement programs through CRM activities in collaboration with the global framework and guidelines.

**D. Building relationship and manage digital media partner agencies.**
- Determine range of services needed from partner agencies in supporting digital marketing.
- Build digital media agencies criteria framework including selection criteria, work scoping, performance evaluation and management.
- Ensure proper documentation of services engaged.
- Periodic review and monitoring of service delivery of service provider to ensure optimal cost ratio and service is given by partner agencies.
- Provide inputs in the annual evaluation of partner agencies.
- Build strong partnership with leading tech ecosystems - e.g FB, Google, Tiktok, LinkedIn

**E. Establishing efficient processes and educational resources.**

- Guide and train the marketer and country digital team on digital tools, media plan, deciding ads content, budget allocation.
- Set KPIs for measurement and develop the digital marketing dashboard.

**Experience requirements**:

- Minimum 10 years’ experience in digital marketing, preferably regional digital leadership positions in MNC or global agency with proven team management and ability to motivate team
- Solid understanding and knowledge of digital & social media and content marketing, mobile marketing, CRM, e-commerce, martech ecosystems and digital media plan
- Understanding of consumer journey and customer experience/touchpoints along journey
- Data-driven mindset and strong analytical skills, with experience in using advanced analytics methodologies (e.g. MMM) and DMP (data management platform) and consumer research/insights to elevate media performance
- Media integration modules in Adobe stacks
- Strong knowledge of Google, FB and Tiktok, LinkedIn ecosystem, including backend platforms

e.g. FB Business Manager, Google KeyWord Planner
- Knowledge of Mobile Marketing: Whatsapp, Line and Zalo ecosystem preferred
- Strong knowledge of media products and respective buying model of ecommerce platforms like Amazon, Lazada and Shopee, Tokopedia. Ability to drive end-to-end marketing plans and media ecosystems to meet business objectives

m.
- Strategic thinker, critical thinker, innovator with growth mindset

**Education requirements**:

- Bachelor’s degree is a must and post-graduation in business/management would be a plus

**Contact Person**:
Tri Phu

Adecco

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