Campaign Management Senior Analyst

3 weeks ago

Ho Chi Minh City, Vietnam UOB Vietnam Full time

**About UOB**

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

**Responsibilities**:

- Manage campaign end to end process to ensure communications are sent to the right customers at the right time with the right offer and right communication channel
- Ensure campaigns are run within approved Campaign Framework
- Enhance campaign process to fasten turn around time on campaign delivery within accepted risk and control level
- Gathers historical data from campaign activities to conduct analysis on campaign performance and provide well-reasoned recommendations to amplify/modify campaigns to achieve campaign target and meet financial plan
- Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
- Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities
- Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies

**Job Requirements**

**_Mandatory _**
- 3-5 years relevant experience
- Good communication skills (both verbal and written) and ability to work with cross-functional partners and team members, good interpersonal skills and ability to work with all levels is required. Demonstrate sound project management and/or leadership skills
- Strong knowledge and ability to use SAS, SQL, Excel VBA, and other tools to support analytical methods, database management, and communication of results
- Strong attention to detail and accuracy
- Working knowledge of business statistics, mathematical and data modeling processes
- Organized and possess excellent quantitative, analytical skills
- Bachelors/University degree or equivalent experience

**_Preferred:_**
- Analytical Tools: MS-SQL/Jupyter Notebook
- Data design and management
- Power BI/Qlik

**_Other Skills:_**
- Data-driven & logical thinking
- Multi-task performance and teamwork attitude
- Proactive and be able to work independently
- Willing to go extra miles
- Positive outlook with a can-do mindset

**Be a part of UOB Family

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