Campaign Management Analyst

6 days ago

Ho Chi Minh City, Vietnam Citi Full time

The Business Analytics Analyst is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team.

**Responsibilities**:

- Manage campaign end to end process to ensure communications are sent to the right customers at the right time with the right offer and right communication channel
- Ensure campaigns are run within approved Campaign Framework
- Enhance campaign process to fasten turn around time on campaign delivery within accepted risk and control level
- Gathers historical data from campaign activities to conduct analysis on campaign performance and provide well-reasoned recommendations to amplify/modify campaigns to achieve campaign target and meet financial plan
- Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
- Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities
- Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies

**Qualifications**:

- 2-3 years relevant experience
- Good communication skills (both verbal and written) and ability to work with cross-functional partners and team members, good interpersonal skills and ability to work with all levels is required. Demonstrate sound project management and/or leadership skills
- Strong knowledge and ability to use SAS, SQL, Excel VBA, and other tools to support analytical methods, database management, and communication of results
- Strong attention to detail and accuracy
- Working knowledge of business statistics, mathematical and data modeling processes
- Organized and possess excellent quantitative, analytical skills

**Education**:

- Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
- **Job Family Group**:
Decision Management
- **Job Family**:
Business Analysis
- **Time Type**:
Full time
- Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

View the "**EEO is the Law**" poster. View the **EEO is the Law Supplement**.

View the **EEO Policy Statement**.

View the **Pay Transparency Posting

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