Officer, Public Relations

4 months ago

Hanoi, Vietnam British University Vietnam Full time

**Job Description**:
**BRITISH UNIVERSITY VIETNAM (BUV)**

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5-star university of excellence by the world recognised QS accreditor, and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

- Offering accredited British and international higher education and training in Vietnam.
- Providing 5-star university campuses, learning spaces, and services.
- Including a compulsory personal and social growth program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in South East Asia.

**POSITION PURPOSE**

The Officer, Public Relations is responsible for implementing external communication (PR) and maintaining positive relationships with various stakeholders to enhance the university’s reputation and visibility. You will effectively convey key messages by excelling in crafting compelling narratives, managing media channels, and organizing impactful events. Your adeptness at prioritizing tasks and monitoring PR effectiveness ensures alignment with organizational goals and contributes significantly to the institution’s success.

You will be collaborating with Team Leader, PR & Communications Manager and university-wide colleagues, students, PR agencies and other relevant stakeholders in the planning, production, and execution of PR campaigns.

**AREAS OF RESPONSIBILITY**

**Public Relations**:

- PR Strategy Development: Collaborate with other departments within the university to develop and implement public relations strategies to enhance the university’s image and reputation;
- Content Writing and Editing: Create extra high-quality content for Vietnamese-language documents, articles, press releases, and other PR materials, tailored to the objectives and audience of each campaign;
- Media Interaction: Ensure positive relationships with media outlets and agencies, responding to and assisting in providing accurate and engaging information about the university’s activities;
- Event Management: Organize and execute communication and PR events such as press conferences, commemorations, and other communication activities to enhance awareness of the university;
- Monitoring and Measurement: Monitor the effectiveness of PR campaigns and propose improvement measures based on feedback and data;
- Work closely with PR agencies to ensure that project timelines are met and deliverables align with the university’s communication goals.

**Other External Communications**:

- Coordinate with other departments to ensure alignment and consistency in external communication efforts;
- Develop guidelines or protocols to standardise messaging and branding across all departments;
- Other ad-hoc assigned tasks by the line manager.

**POSITION SPECIFICATIONS**

**COMPETENCIES **_(knowledge, skills, and abilities)_**
- Essential _
- Having a bachelor’s degree in Journalism, Communications and related majors;
- PR & Communications experience (3 - 4 years) is highly appreciated, preferably within a complex, fast-moving organization; especially experience in journalism with similar skill sets and approaches can be a preferable attribute;
- Proficiency in English, combined with a strategic mindset in public relations.

**Key Skills**:

- Effective communication: to actively listen and strengthen the quality of interpersonal communication in various settings;
- Teamwork & Collaboration: to work effectively with others to accomplish team goals and objectives;
- Planning & Organising: to effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with mínimal supervision;
- Problem Solving: to analyse situations and evaluate alternative solutions;
- Experience in education is an asset;
- Can-do attitude, proactive and solution-oriented at all times.
- Desirable _
- Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility;
- Ability to sense a bigger picture behind every

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