Senior Manager, Retail Marketing

4 weeks ago

Hanoi, Vietnam Techcombank Full time

17-Feb-2023**Senior Manager, Retail Marketing (40000557)**:

- Category: Retail Banking Group- Job Type:
- Facility: Marketing**Job Purpose**:
Job holder ensures marketing activities are effectively built and implemented for each segment and sub-segment, supporting retail banking segment to achieve business performance goals and meet customer needs by segmentation and effective communication approach to each target customer group (by segment/sub-segment) on each marketing channel.

**Key Accountabilities (1)**:

A. DEPARTMENT DUTIES
1. Developing strategies, managing plans and measuring the effectiveness of retail marketing activities:

- Develop marketing strategies and approaches/marketing plans for each customer segment/target customer group including:

- Identify the market research needed to be able to understand customer needs and channels to reach target customers effectively.
- Coordinate with internal and inter-branch divisions to build CVP financial solutions, manage and build media and image positioning for solutions/products, value positioning for each target customer group.
- Management of the go-to-market (Go-to-market) MKT plan, marketing campaigns for each segment/target customer group.
- Manage KPI targets and measurement methods for each campaign.
- Build effective marketing/communication models for each customer segment.
- Manage and use budget effectively.
- Database administration for marketing programs, dashboard reporting for MKT campaigns and effective use of budgets.
- Collaborate to build a long-term marketing platform (target communication/automation) for marketing business.

2. Effective management of retail marketing activities:

- Manage and build marketing campaigns/activities for each customer segment, sales channel/partner channel and marketing channel.
- Manage and build indicators to measure the effectiveness of marketing activities in each marketing channel.
- Managing and building a framework to assess the capacity (in collaboration with MSTT) of advertising and creative strategic partners.

**Key Accountabilities (2)**:

B. DUTIES OF MANAGEMENT LEVEL
1. Create an effective working environment
- Improve operational efficiency by encouraging and motivating the working spirit of subordinates; create a collective working environment where there is always interaction, mutual support, updated information and towards long-term cohesion.
- Urging, supervising and guiding individuals in the department to fully perform their functions and duties as prescribed.
- Solve problems with individuals whose behavior is inconsistent with a spirit of collaboration and respect for diversity.
- Implement the plan to improve personal capacity as agreed with the management.

2. Capability development, career development roadmap for staff:

- Actively encourage and support subordinates to improve their capabilities and selft development.
- Actively discuss with management about personal development aspirations to agree on a roadmap.
- Capability development, career development roadmap for staff.
- Performance appraisal based on performance evaluation criteria (KRA/KPI); build up PDP (Personal Development Plan) for staff.
- Planning và hiring additional personnel annually (if necessary) according to the orientation of organization and business development.

**Success Profile - Qualification and Experiences**:

Qualifications:

- Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas

Expertise:

- Understanding digital marketing và financial and insurance products/services
- Strong understanding of strategy and budgeting.

**Experience**:

- Specialization: at least 08 years of experience in marketing và communications, of which at least 5 years in Digital marketing
- Management: at least 04 years of senior management position or equivalent

Foreign Language
- Business English standard of proficiency as required for the role

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